Home » Author Archives: Warren Strugatch

Author Archives: Warren Strugatch

Warren Strugatch
Warren Strugatch is a writer, speaker and consultant based in Stony Brook, NY. He covers economic development, global business, management and marketing.

The Art of the Sponsorship: 3 Ways Sponsorships Can Improve your Brand

Global sponsorship spending is a $60.2 billion business, according to IEG’s 31st annual year-end industry review and forecast, and is projected to grow 4.7% this year. What is it that draws CEOs and CMOs to sponsorships as a brand-building tool? One CEO explains how a niched, targeted sponsorship has been effective for his business, while the event director offers 3 ways CEOs can optimize their sponsorship spends.

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Prepare Your Company for the Coming Era of Slower Growth

In the 1990s and the first decade of the 21st century (2000 to 2010), the U.S. economy experienced Gross Domestic Product growth in excess of 3%. That rising tide of productivity bolstered many companies as customers, commercial buyers and household shoppers alike spent aggressively on products and services.

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Could McDonald’s’ Zero-Margin Advertising Deal with Omnicom Completely Change the Ad Game?

When McDonald’s decided to consolidate its nearly $1 billion annual advertising business with Omnicom Group in late summer, severing its relationship with longtime incumbent Leo Burnett, the restaurant giant reportedly required Omnicom to sign a contract that went well beyond the usual agency concessions. Industry buzz was that Omnicom must now create a new agency dedicated to the account and move its headquarters to Chicago.

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How to Prepare Now for the Overtime Final Rule this Winter

A new Labor Department regulation known as the Overtime Final Rule will effectively double minimum salary requirements for hourly workers, starting December 1. Employers should start now to properly classify workers in advance of the new regulations to avoid unnecessary salary increases and ensure workers are doing their jobs effectively.

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