Barra Episode Illustrates Fallout of ‘Leaning In’ Movement

Sheryl Sandberg may have prompted a new conversation across business about “leaning in,” but surely the Facebook COO and champion of female CEOs everywhere didn’t actually mean to create a silly season for gender-policing pundits. There are lessons here for companies that sincerely try to elevate women executives.

The issue of female equality in the corner office, it turns out, remains a powder keg, even as there are more women, and more prominently, more women becoming CEOs. Boards as well as chiefs must continually re-calibrate sensitivities when succession plans include elevating more females to top posts and developing more women executives for prominent roles.

Take what happened this week to Mary Barra and General Motors as an example. The company had to issue a news release defending itself against media pundits’ charges that GM had elevated Barra to CEO – becoming the first automaker in a century of CEOs to name a woman as its chief – only to turn around and discriminate against her in compensation because of her gender.

Here’s how it got to that point: In January, as she took over from Dan Akerson, the company revealed that Barra’s salary and short-term incentive compensation would total $4.4 million. From that, some critics immediately concluded that GM wanted to stick it to her, because her predecessor, Dan Akerson, had been compensated a total of $9 million for his last year at the helm.

So this week, GM had to explain that Barra also is eligible for long-term compensation that could total as much as $10 million additional, or as much as 60 percent higher overall compensation than Akerson actually received. (His total for 2013, by the way, was the last year under which the federal government capped GM executive compensation under terms of the 2009 bailout.)

GM said it was disclosing all of Barra’s compensation ahead of its required proxy filing in April “to correct misperceptions created by comparisons that used only a portion of Barra’s overall compensation.”

Barra already has indicated that she doesn’t foresee a huge boost in profitability this year at GM for a number of reasons, including the financial requirements of straightening out the Opel brand in Europe.

And like any new CEO, of either gender, Barra can’t necessarily expect to make as much as her predecessor because, well, she’s new and unproven just as any male CEO in her position would be. Certainly, based on what she and those who know her have said, Barra herself would have it no other way.

“As a new CEO, Mary’s total compensation is in line with her peer group and properly weighted so that most is at-risk,” GM Chairman Tim Solso said in a statement. “The company’s performance will ultimately determine how much she is paid.”

One lesson for other boards here is that reaping the full benefit of quantum leaps like the one GM took with Barra requires more than just making the leap and standing around to take the credit. Despite more such moves, the issue of the old “glass ceiling” — and whether, even today, corporate men are really allowing corporate women to breach it often enough – remains fraught with perilous “gotcha” complications that also must be anticipated and managed for such transitions to be completely successful.

Otherwise, other companies will run into critics like MarySheila McDonald, who wasn’t satisfied even after GM’s explanation of Barra’s entire compensation package. The associate dean of business at LaSalle University in Philadelphia warned, according to Christian Science Monitor, that the long-term compensation package offered to Barra could be a “smoke screen” to protect the company from a full commitment because her appointment is so unprecedented.

“They can be thinking that they are making this big leap, so are going to wait and see if she can really pull her weight and prove she deserves long-term compensation,” McDonald told the publication. “Would they do that for a man? You wonder.”

Well, yes, Ms. McDonald. It happens every day.

http://www.autonews.com/article/20140210/OEM02/140219989/gm-says-it-will-pay-barra-14-4-million-in-2014?cciid=email-autonews-daily&r=5356I6834023F8Y

https://www.nytimes.com/2014/02/11/business/gm-reveals-ceos-pay-details-to-counter-gender-bias-criticism.html?ref=business

https://upstart.bizjournals.com/entrepreneurs/hot-shots/2014/02/11/mary-barra-earns-over-14M-compensation.html?s=print

https://www.csmonitor.com/USA/Society/2014/0211/Gender-pay-gap-GM-defends-compensation-package-for-CEO-Mary-Barra-video


MORE LIKE THIS

  • Get the CEO Briefing

    Sign up today to get weekly access to the latest issues affecting CEOs in every industry
  • upcoming events

    Roundtable

    Strategic Planning Workshop

    1:00 - 5:00 pm

    Over 70% of Executives Surveyed Agree: Many Strategic Planning Efforts Lack Systematic Approach Tips for Enhancing Your Strategic Planning Process

    Executives expressed frustration with their current strategic planning process. Issues include:

    1. Lack of systematic approach (70%)
    2. Laundry lists without prioritization (68%)
    3. Decisions based on personalities rather than facts and information (65%)

     

    Steve Rutan and Denise Harrison have put together an afternoon workshop that will provide the tools you need to address these concerns.  They have worked with hundreds of executives to develop a systematic approach that will enable your team to make better decisions during strategic planning.  Steve and Denise will walk you through exercises for prioritizing your lists and steps that will reset and reinvigorate your process.  This will be a hands-on workshop that will enable you to think about your business as you use the tools that are being presented.  If you are ready for a Strategic Planning tune-up, select this workshop in your registration form.  The additional fee of $695 will be added to your total.

    To sign up, select this option in your registration form. Additional fee of $695 will be added to your total.

    New York, NY: ​​​Chief Executive's Corporate Citizenship Awards 2017

    Women in Leadership Seminar and Peer Discussion

    2:00 - 5:00 pm

    Female leaders face the same issues all leaders do, but they often face additional challenges too. In this peer session, we will facilitate a discussion of best practices and how to overcome common barriers to help women leaders be more effective within and outside their organizations. 

    Limited space available.

    To sign up, select this option in your registration form. Additional fee of $495 will be added to your total.

    Golf Outing

    10:30 - 5:00 pm
    General’s Retreat at Hermitage Golf Course
    Sponsored by UBS

    General’s Retreat, built in 1986 with architect Gary Roger Baird, has been voted the “Best Golf Course in Nashville” and is a “must play” when visiting the Nashville, Tennessee area. With the beautiful setting along the Cumberland River, golfers of all capabilities will thoroughly enjoy the golf, scenery and hospitality.

    The golf outing fee includes transportation to and from the hotel, greens/cart fees, use of practice facilities, and boxed lunch. The bus will leave the hotel at 10:30 am for a noon shotgun start and return to the hotel after the cocktail reception following the completion of the round.

    To sign up, select this option in your registration form. Additional fee of $295 will be added to your total.