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CEO Briefing Newsletter

6 Tips for Improving a CEO’s Reputation Among Employees During a Crisis

CEOs often have to make tough decisions involving mergers, acquisitions, layoffs, salary freezes and more. Certain events, even when they are the best decision for the long-term health of the company, can generate widespread fallout, including damaging the reputation of the CEO. Communications consultants David Johnson and Don Middleberg offer tips to help CEOs handle negative reputational issues.

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Guidelines for Revitalizing a Brand

History shows that ignoring or missing a major consumer trend or behavioral shift can have significant detrimental effects on brand survival. Some never recover, but others have learned how to reinvent themselves. Here are some suggestions for revitalizing a brand, from CEOs who have achieved it.

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Navigating the New Normal

Listening to John Veihmeyer brings to mind the old saying, “May you live in interesting times.” His message: today, companies across every sector face an inordinate number of global challenges, many of which will demand radical transformation. After 36 years at the global audit, tax and advisory services firm KPMG, Veihmeyer would certainly have the perspective to know.

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Lessons for CEOs from Mary Barra’s Ordeal

General Motors CEO Mary Barra’s faced the firing squad during her two days of Congressional testimony last week on the ignition-switch recall fiasco. Now she has to figure out how to pivot to the future - by fixing the culture. It’s all about transparency and authenticity.

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Chevron CEO Shows Rewards of Standing up to Green Bullies

CEOs often opt to settle suits brought by environmentalists and other third parties against companies all around the world. Chevron CEO John Watson just demonstrated the potential rewards of sticking things out and fighting for ultimate justice rather than kowtowing to the rabid complaints of extreme progressives wanting to stick it to “big oil.”

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Glassdoor Reveals the Highest Rated CEOs for 2014

LinkedIn’s Jeff Weiner, Ford Motor’s Alan Mulally and Edelman’s Richard Edelman take top honors among large companies. Intacct’s Robert Reid, Applied Predictive Technologies’ Anthony Bruce and Paylocity’s Steve Beauchamp led the way for small and mid-market size firms. The report also reveals which traits employees most value in their leaders.

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