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Entrepreneurial CEO

E Marketing Tools for CEOs

Bob-Donnelly_17_0

Kevin Roberts, the CEO of Satchi & Satchi, one of the worlds largest ad agencies in a recent e broadcast interview said that “traditional media has no clue as to how to adjust to our new always connected world”. His description of our e devices is that they are personalized extensions of ourselves, and that we are now “screenagers” constantly ...

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The CEO’s New Strategic Imperative – Engagement

Bob-Donnelly_16

We have heard that old cliché that the lifeblood of every business is its employees so many times that it has become like one of the proverbs from the bible.But, like with the bible many proverbs have fallen on deaf ears. Just like the assumption that every business has a detailed business plan, there is a similar assumption  that every ...

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Marketing by Assumption

Bob-Donnelly_15_0

Where did the Edsel, the Chevette, and more recently the Aztec and Phaeton come from?Certainly not the customer, but more likely from a committee who never spoke to a customer.Success is built on a passionate pursuit to change the world. Failure, typically, is the result of the arrogance of making assumptions as to what customers want and then creating products ...

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Lifecycle Quiz for CEOs

Bob-Donnelly_15

Company’s, like people, go through a natural evolution from their entrepreneurial beginnings or embryonic phase, through the growth phase into maturity, and if they are not careful they can age prematurely and eventually die. The individual products that make up the company sales have their own product lifecycles as well.The problem is that many CEOs do not know where their ...

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