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Entrepreneurial CEO

Virtual Marketing Benefits for the CEO


Almost every company has a web site these days. But, are you using the internet to market more effectively? The internet has allowed marketers to promote their value propositions and talk directly to customers in ways never before possible. And, we constantly hear that this way of one-to-one marketing has fostered more customer centric strategies.However, from what I see not every CEO ...

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Saturn – A Lesson for CEOs


When GM introduced Saturn with great fanfare back in 1990 I wondered to myself “will this new GM brand ever be what it can be, or will it just become another tarnished brand added to the heap along with all the others”?Remember the “little” Cadillac brand – the Cimarron? Or, the Chevy – Vega? How about the Pontiac – Aztec, ...

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How CEOs can Sweeten their Marketing


As I have said many times??it’s about customers ! Today there is more information about customers than ever before, and more being generated every minute. And, there are many ways to motivate them all the way from simply putting your logo or marketing message on m&m’s and packaging them in a variety of creative ways, to more effective loyalty programs, to ...

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What CEOs Can Learn From Political Marketing


For years I have marveled at our political process and the marketing aspects of it.Every four years we go through the product life cycle of a President. In many ways this is very much like the life cycle of any brand.Depending upon a host of uncontrollable factors like wars, global climate crises and economic issues, the incumbent President either remains ...

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The CEO’s Entrepreneurial Dilemma


Over the years we have watched as one company after another that rose to be the current brand of choice and delighted us with their innovations quickly fell from favor shortly after the founder left the business.What is it that has to be learned and learned again about the predictability of the age old life cycle and the entrepreneurial spirit? One ...

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Lifelong Learning and the CEO


There is a perpetual controversy about the value of the MBA degree. Books are published weekly about one form of new management philosophy or another. Well known and respected CEOs and a variety of consulting guru’s selectively endorse almost every new book that is published. Leadership forums and annual conferences featuring business leaders and academic experts from leading schools of business ...

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