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How CEOs Can Become “Superfans” for Their Company

Football season is upon us, and those of us who love the game are now blocking out time on Sunday afternoons, Monday nights and even Thursday evenings to focus on our favorite sport. As the cameras pan the stadium during a game, it’s easy to spot the superfans: they wear their favorite jerseys, paint their faces and cheer nonstop, displaying their passion for all to see.

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