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Leadership

Technology’s Impact On Branding

The scene: somewhere in the advertising future, between science fiction and science fact. You look up at the moon and staring back is the Coca-Cola logo. Your daughter smiles and her braces flash the word “Crest.” Your rental car is free because you drive one with the Target bull’s-eye glistening on the hubcaps.It’s easy to laugh at the possibilities. What’s ...

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Pay For Performance: Beating “Best Practices”

Compensation

Widespread criticism of CEO pay packages have spurred directors to engage in a diligent search for best practices. This vigilance is transforming the process of executive compensation design, administration and oversight at many major public companies. But have all these process changes improved the compensation plans?We conducted empirical research on the way various compensation structures work for or against shareholder ...

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The Real Thing

Coca-Cola employee and several accomplices managed to pirate a number of confidential documents and a sample of a new product from the company’s Atlanta headquarters and tried to sell them to rival PepsiCo for $1.5 million. The scam was dropped in its tracks when the folks at Pepsi told Coke of the attempted heist. Coke called in the FBI, which ...

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CEO in the Ditch

At a “town hall” meeting with employees of St. Louis-based Insituform, a $600 million firm that repairs sewer, water and other underground piping systems, someone asked CEO Tom Rooney, “What do you people in corporate do? Aren’t you just overhead while the people in the field do the work?” After his initial irritation passed, Rooney realized the employee’s question spoke ...

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