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Leadership & Strategy

How to Anticipate Trends to Ensure Business Success

CEOs are not equipped to forecast the future direction of their industry. In fact, in our recent assessment of nearly 25,000 respondents across 175 countries, we found that predicting competitors’ potential moves and likely reactions to new products or initiatives ranks weakest among strategic behaviors. And out of six key elements of strategic leadership, the “ability to anticipate” consistently ranks at the bottom.

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How Can I Fix, Part II: Meet the Experts

MICHAEL BROWNSTEIN President and CEO Brownstein Group, Philadelphia Founded oldest brand-communications firm in Philadelphia, with clients including Comcast and Microsoft. GREG BUSTIN Master Chair Vistage International, Dallas Heads world’s largest CEO membership organization as a leadership-development and strategic-planning consultant. BRIAN COHEN President, Strategic Asset Growth Advisors, Los Angeles: Turned around Farmers Insurance financial services unit and other companies. Former CEO of Pacific Specialty Insurance. DAVID COLE Chairman ...

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