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Leadership & Strategy

CEO POV: Has Marissa Mayer Saved Yahoo?

“There is no one in the world like Marissa Mayer,” writes Nicholas Carlson in his book, Marissa Mayer and the Fight to Save Yahoo. In covering Yahoo for Business Insider, Carlson discovered that the demand for stories on this Wisconsin-born former Google executive, who once aspired to be a schoolteacher, was almost insatiable. He admits that he was equally fascinated by her, so he wrote a book about her and the predicament she faces in reviving one of the Internet’s earliest start-ups. In this Q&A with Carlson, JP Donlon walks through the findings in his book and Carlson's opinions of what is going right and what's going wrong at Yahoo.

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How to Accelerate Profitable Growth to Drive Shareholder Value Creation

A recent study of publicly traded mid-market companies revealed a group of 500 companies that outperformed their peers over the last three years on both top- and bottom-line growth. This select group of “Profitable Growers” delivered cumulative shareholder returns of 109% over the three-year period in the form of dividends and share appreciation, compared to just 38% for “Low Profit Growers” and only 53% for “Cost Cutters.”

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To Innovate, Mid-Marketers Should Partner With Startups

Dozens of Fortune 500 companies today—ranging from Ford to Google to Nike to Tesco—have been breaking down stereotypical walls and avidly seeking ties with startups and entrepreneurs. In doing so, they are unlocking secrets from their smaller, nimbler counterparts that they can use to grow their businesses.

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Fighting Back: The 6-Step Strategy Liam McGee, Former CEO of The Hartford, Used to Keep an Activist Investor at Bay

Any time an activist investor goes after your company, it’s a crisis. When Paulson & Company went after The Hartford and pushed it to split the company in two, the CEO and board members were shocked. But they were able to turn the crisis into an opportunity by following a few key behaviors. Here, in his own words, is former CEO Liam McGee's success story.

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8 Characteristics of a CEO With a Great Reputation

What the public thinks of a company’s CEO drives much of what they think of the company itself and has a lot to do with determining the company’s market value. So for the sake of the enterprise they oversee, company chiefs should spend more time cultivating their own, personal “reputation premium.”

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How Big Mac Reacts to Attack: Recovering From Missteps

When Don Thompson stepped down as CEO of McDonald’s, the company did not cloak the transition in innuendo by waxing on about the character of this beloved, loyal, experienced official. The simple truth was evident: McDonald’s was losing ground and the board was not confident in his ability to fix things.

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6 Tactics for Fending Off Activist Shareholder Attacks

Attacks on CEOs of large public companies continue to make the news daily. There are lots of ways for CEOs to try to ward off such threats—and most of them have to do with just running a company the right way, with a clear strategy, optimizing opportunities, minding the bottom line, and being able to think like both shareholders and corporate raiders. But what if the wolf is already at the door, and is winning your loyal constituents over to their side? What can and should CEOs do once an activist shareholder has selected him, her, the board or the company as his prey?

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