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Strategy

How Can I Fix, Part II: Meet the Experts

MICHAEL BROWNSTEIN President and CEO Brownstein Group, Philadelphia Founded oldest brand-communications firm in Philadelphia, with clients including Comcast and Microsoft. GREG BUSTIN Master Chair Vistage International, Dallas Heads world’s largest CEO membership organization as a leadership-development and strategic-planning consultant. BRIAN COHEN President, Strategic Asset Growth Advisors, Los Angeles: Turned around Farmers Insurance financial services unit and other companies. Former CEO of Pacific Specialty Insurance. DAVID COLE Chairman ...

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The CEO as Growth Leader

Although still wary of the global economy and the effect government policies will have on profit margins, CEOs are clearly feeling confident enough to begin shifting their focuses from pure survival mode to looking for growth opportunities.

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Guidelines for Revitalizing a Brand

History shows that ignoring or missing a major consumer trend or behavioral shift can have significant detrimental effects on brand survival. Some never recover, but others have learned how to reinvent themselves. Here are some suggestions for revitalizing a brand, from CEOs who have achieved it.

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Six Key Elements of Strategic Thinking for CEOs

Strategic thinking emphasizes the need to balance today’s performance with future opportunity in order to manage risk and navigate through the uncertainty of the business landscape. The ability to think strategically sparks new ideas and future business propositions that are the lifeblood of long-term success, but many CEOs and senior executives continuously struggle to look past the present and put the future in focus. In fact, Chief Executive magazine has previously reported that a staggering seven out of 10 leaders don’t consider themselves to be strategic. So, where have all the strategic leaders gone?

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Two for the Road: The Rise of Co-CEOs

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Are two heads better than one? When it comes to leading an organization, whether it’s a large, global enterprise or a small mom and pop shop, the answer seems to be yes. While some co-CEO arrangements enjoy the brief bliss of a Kardashian wedding, most stand the test of time.

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