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Strategy

6 Secrets to Building a Company for the Long-Term

The most innovative CEOs look to build their companies for the long-term. To have a company that will last 100 years, you must be obsessive about your culture, your reputation and promoting from within.

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Strategies for Leading your Company through a Successful Rebrand

Rebranding a business is a great opportunity for a company to show how it has evolved over time and debut its forward-thinking vision and mission to its constituents. It also is a tremendous undertaking, which requires precise strategy, exact timing and a great amount of preparation that must be communicated from the top all the way down.

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3 Tips for Building a Strong Growth Strategy

Driving profitable growth is at the top of every CEO's to do list. But, according to a 2015 Global Digital IQ Survey by PwC, 90% of senior executives feel they are missing out on major opportunities for growth. Most CEOs know that the best recipe for sustained, profitable growth is one that is capabilities driven.

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Why You Should Stop Procrastinating (and Creative Tips to Make it Happen)

Odd as it sounds, this year’s National Procrastination Week runs from March 6 through March 12. But even for those who tend to be procrastinators, using this observance as an excuse for not doing today what can be put off until tomorrow is a bad idea.

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3 Ways to Get Your Team to Successfully Implement Your Strategic Plan

As a chief executive, every meeting, phone call, and planning session you engage in is ultimately designed to build and refine company strategy. Most CEOs know this portion of their role well. But then comes the implementation, and it’s where many leaders become frustrated.

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It’s Time to Do Away with SMART Goals

At the start of a new year, it’s typical for business leaders to set SMART (Specific, Measureable, Achievable, Relevant, and Timely) goals to revitalize or transform their businesses. However, two broad trends have fundamentally changed the business environment, making SMART less effective than it used to be in setting goals.

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Is Value Leakage Sabotaging the Execution of Your Strategy?

The senior executives of Shell Global Solutions felt that they were experiencing extreme value leakage. They had 52 groups involved in developing and delivering 850 discrete products and services. One-hundred-and-ten account managers were delivering $150 million in revenue. By their estimates, it should have been a billion-dollar business. Four years later, after stopping the value leakage, they were at $750 million in revenue despite reducing their salesforce by 60%, down to 42 account managers. The average sale had increased a phenomenal 800%.

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How Becoming Intentional Can Make a Positive Impact on Your Employees and Your Business

When I was writing my book Intentional Living, I learned about Dave Lindsey, his company Defenders, and their annual Super Service Challenge where employees are given two paid days to serve any nonprofit organization of their choosing. It has inspired his employees to become intentional about serving, giving and making a difference. That inspired me to contact Dave so that I could ask him some questions about being intentional as a business leader.

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