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Strategy

What does Sun Microsystems Mean?

  Consistently marred by poor marketing strategies, marketing experts believe, Sun Microsystems’ identity has come in for severe beating. “I must admit that I’ve never been a fan of Sun’s marketing. I never liked the “we’re the dot in dot com” campaign. I never liked the way they marketed Java,” says Mark Logic CEO Dave Kellog in his blog post ...

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Debate Over

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It is clear jobcreating Business leaders chose McCain over Obama largely because his policies are seen as progrowth, whereas Obama's policies are viewed as redistributive and anti-growth.

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Tech Talent Trends

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As CEO of a high-tech Silicon Valley company, this question is always top of mind and key to the continued success of our business. As a parent and active promoter of mathematics and science among children, it is equally important to the success of future generations.To understand where the next wave of engineers and scientists will come from, it is ...

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Who’s Going The WRONG WAY?

The pursuit of being the low-cost producer has been and will continue to be the primary focus of all successful businesses. Over the past few decades, companies have targeted low-cost labor areas, with governments that were willing to sacrifice the environment and even the welfare of its people to attract investors. In the 1960s American companies moved from the unionized ...

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Understanding Immigration and Trade

Three years ago I spoke at a meeting of a trade association known as the Biotechnology Industry Organization. Walking down the aisles, I was struck by the odd juxtaposition of booths. Most featured new biotech products, but about a half dozen showcased  immigration firms that help biotech firms navigate their visa problems for key employees.That casual observation solidified a profound ...

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Global Leaders of Tomorrow

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A new generation of business leaders are asserting their capabilities and determination around the world. They comprise the post-millennial vanguard forging our global economy. Complementing and supplanting the European dominated hierarchies of the post-World War II era, they include Asian and Latino leaders. Taking advantage of leaps in technology and the homogenization of culture, they are borderless. They may be ...

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Making Offshoring Work

Offshoring services has been a favorite and cost-effective exercise for many global companies based in the U.S. and the EU. But, owing to varying approaches, not everyone succeeds equally well. Offshoring operations simply to save direct labor costs has limited utility because over time labor costs rise. Offshoring to take advantage of lower direct costs and the skilled Indian labor ...

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Cultural Capital in the C-Suite

The corporate world is in an extreme state of flux. The sub-prime crisis, the incredible rise of parts of the developing world, developments in forgotten places like Africa and other factors are changing the game. At the same time, the markets continuously scrutinize the short-term performance of companies and CEOs. Can we make any suggestions about the future from all ...

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Shocks To The Supply Chain

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Last summer, when The Boeing Co. announced it would delay the introduction of its 787 Dreamliner, CEO Jim McNerney blamed the problem on the company’s supply chain. A large product like an airplane uses thousands of individual parts, but Boeing attempted to mitigate the smaller, individual supply chain quandary by using major suppliers to construct large pieces of the plane. ...

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