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Guidelines for Revitalizing a Brand

History shows that ignoring or missing a major consumer trend or behavioral shift can have significant detrimental effects on brand survival. Some never recover, but others have learned how to reinvent themselves. Here are some suggestions for revitalizing a brand, from CEOs who have achieved it.

ChiefExecutive.net Branding , CEO Briefing Newsletter , Marketing & Sales , Strategy April 11 2014

Six Key Elements of Strategic Thinking for CEOs

Strategic thinking emphasizes the need to balance today’s performance with future opportunity in order to manage risk and navigate through the uncertainty of the business landscape. The ability to think strategically sparks new ideas and future business propositions that are the lifeblood of long-term success, but many CEOs and senior executives continuously struggle to look past the present and put the future in focus. In fact, Chief Executive magazine has previously reported that a staggering seven out of 10 leaders don’t consider themselves to be strategic. So, where have all the strategic leaders gone?

Samantha Howland CEO Briefing Newsletter , Leadership & Strategy , Strategy September 20 2013
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Two for the Road: The Rise of Co-CEOs

Are two heads better than one? When it comes to leading an organization, whether it’s a large, global enterprise or a small mom and pop shop, the answer seems to be yes. While some co-CEO arrangements enjoy the brief bliss of a Kardashian wedding, most stand the test of time.

Russ Banham Strategy April 2 2012

Repeatability: Build Enduring Businesses for a World of Constant Change

Three organizational design principles are at the core of many enduring business models. Some companies show a common simplicity in executing the strategy.

Chris Zook and James Allen Leadership & Strategy , Strategy April 2 2012

A Strategy Map: Competing Through Culture

Roundtable session at the New York Stock Exchange With the economy rebounding at a snail’s pace and companies already operating [...]

CJ Prince Culture , Strategy March 20 2012

Is Your Company Missing the Boat on Pricing Opportunities?

A recent survey shows that most companies are timid when it comes to price increases. But, by shifting policy to optimized pricing, companies can shift the battle to where their strengths lie — in their ability to deliver unique benefits. All indications are that price optimization is invaluable, and helps prevent a brand from becoming a commodity.

Ed Sullivan Marketing & Sales , Sales , Strategy August 15 2011
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Designing a China Business Framework

If you’re looking to succeed in China, you’ll need to align your strategy with the agenda of China’s leaders. Businesses need to take a “politico-strategic” approach when entering the country because of the strong relationship between commerce and government.

Robert Lawrence Kuhn Asia , China , Global Business , Strategy July 8 2011

What Do Investment Banks Do?

Corporate strategist and investment banker, Robert Lawrence Kuhn, examines the different facets of investment banking from public offerings, debt and equity securities to M&A and structured finance. Kuhn’s crash course in investment banking will tell a CEO almost all he or she needs to know.

Robert Lawrence Kuhn Leadership , Strategy June 21 2011
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How Dow Corning Beat Commoditization By Embracing It

In the early 2000s, Dow Corning recognized that silicone was starting to become a commodity and that they needed to rethink their business strategy. The company’s new business model was a complete shift from where they had found success in the past, but it was a shift that created a brand new market and customer base for the manufacturer.

Mark W. Johnson Manufacturing , Operations , Strategy , Supply Chain/Logistics June 21 2011
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Why Businesses Should Shift from Cost Management to Cost Leadership

Instead of cost management, it’s time for CEOs to practice cost leadership. Cost leadership is reflected in a culture that, independent of macroeconomic circumstances, pursues a low cost, high-quality, customer-centric approach to managing the business. By doing this, you can turn cost consciousness into a strategic position and sustain your business.

Jonathan Schiff and Allen Schiff Global Business , Leadership & Strategy , Operations , Strategy June 17 2011

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