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Southwest Airlines Puts Customers First and Generates Increased Profits as a Result

Southwest Airlines’ turnaround story serves as a great case study in how to get your employees to help you reduce costs without reducing service.

Colin D. Baird Strategy June 26 2014

How to Reignite Financial Performance by Empowering Your Employees

You’re halfway through the year and the company’s financial performance is below plan. You need to act! The most common response is to cut costs to improve the bottom line and/or fire or reassign a senior executive to create a sense of urgency. These actions create disruption and distraction at a time when the organization needs to be aligned and focused. There’s another approach.

Brian S. Cohen HR/Employee Strategies , Leadership , Strategy June 26 2014

Why B2C Companies Are Shifting Their Digital Offerings to the Forefront

Many consumer products companies are turning their tech capabilities—which for most organizations have served as business enablers rather than product offerings in their own right—into key competitive differentiators. And marketing their digital offerings is having a positive effect on brand equity and stock price.

Dale Buss Marketing , Strategy June 12 2014

4 Elements of Strategically-Aligned Leadership Strategies

To successfully align business and leadership strategies, CEOs must take into account four organizational elements essential for superior performance.

Dr. David Dinwoodie Leadership , Strategy June 12 2014

Why the Only Successful Companies in the Future Will Be Software Companies

Your products and services—what you do—are the foundation of your business. Without your products and services, you have no business. But everything else—how you attract and touch customers, how you partner with suppliers, how your employees interact both internally and externally—everything else is software.

Joel Basgall Strategy , Technology June 9 2014

Capitalizing on the Benefits of the U.S. Energy Boom

CEOs have a lot to gain by staying on top of the still-forming domestic-energy boom in the United States and the huge economic benefits that will result from it.

Dale Buss Strategy June 5 2014

Using the Netflix Rate Increase as a Study in Increasing Prices

Netflix’s recent decision to raise monthly membership fees for new subscribers by $1-$2 offers an opportunity to examine a critical phase in the evolution of a subscription product: When and how to institute a rate hike.

Tom Caporaso Strategy May 30 2014

Lessons in Navigating Global Growth From the Experiences of Former Avon CEO Andrea Jung

One of the most critical challenges today’s companies face is how to successfully navigate global growth. I saw first-hand the complexity of this challenge during my six-year tenure at Avon, where I worked alongside the highly acclaimed CEO Andrea Jung.

Deborrah Himsel Leadership , Strategy May 30 2014

3 Comedy Techniques That Can Improve Your Leadership Skills

After one year of doing stand-up, I noticed I was a better presenter and much more engaging in client and prospect meetings. It dawned on me that the comedy skills I was learning for fun were actually helping me be a more effective CEO.

Steve Cody Chief Humor , Strategy May 23 2014

How to Replicate Alan Mulally’s Corporate Alignment Success

When Alan Mulally took over as CEO of Ford, he knew immediately that he had an alignment problem in the company. Mulally built a strategy called “One Ford” and aligned the massive organization around it. In doing so, he demonstrated a mastery of key leadership actions that both energized workforces and drove sustained results.

Tony Rutigliano Branding , Leadership , Strategy May 16 2014

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