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Focus Your Company Goals by Zooming Out

Sometimes leaders can get overly and narrowly focused on an issue or a challenge in ways that can prevent them from seeing the bigger picture.

 Francesca Gino CEO Briefing Newsletter , Leadership & Strategy March 11 2013

Monetizing the CEO Brand

Recent research suggests that leadership quality factors heavily in the valuation of companies.

 Susan Dunn and Bruce Avolio CEO Briefing Newsletter , Leadership & Strategy February 27 2013

What the US Marines Can Teach Your B2B Firm about Marketing & Sales

Most companies, but service firms in particular can benefit by creating a culture patterned after the Marine Corps; training all employees with basic marketing and sales skills that can help the firm grow and succeed.

 Gordon G. Andrew CEO Briefing Newsletter , Leadership & Strategy February 7 2013

What Really Drives Employee Engagement?

As many companies struggle to remain competitive, we’ve seen workplace trust erode and movements like Occupy Wall Street take flight. Yet there are exceptional organizations that get culture right. The common threads they share comprise the “seams” that can hold the fabric of a business together under trying circumstances – and three stand out.

Punit Renjen CEO Briefing Newsletter , Leadership & Strategy January 24 2013

3 Steps to Eliminate the Innovation Frame Factor

In this ever-changing marketplace, innovation is crucial to an organization’s survival. The ability to anticipate the needs of a target market and provide a unique and novel solution is the ultimate goal for CEOs. Yet, between 2006 and 2008 only nine percent of for-profit companies were active in product or process innovation, according to the National Science Federation. In an era where the average corporate lifespan has plummeted to just 40 years, avoiding innovation is inexcusable. But before you jump head first into innovation, there’s something you should be aware of: The Innovation Frame Factor.

Steve Krupp and Jacqueline Claudia CEO Briefing Newsletter , Leadership & Strategy January 17 2013

The CEO Imperative: Identifying and Developing Leaders and Future Leaders

In today’s challenging economy, CEOs and senior executive teams are facing enormous challenges when it comes to achieving and sustaining breakthrough operating results. Globalization, economic change, more stringent regulation, and tougher governance make realizing shareholder value increasingly difficult. But, there is a tougher challenge: identifying and developing new leaders.

 John Mattone CEO Briefing Newsletter , Leadership & Strategy January 10 2013

If you Meet the Chief Executive on the Road, Kill him!

When a business’s top executive is burdened with aggrandized ideas about what he is capable of, then he and those working under him lose sight into the nature of contemporary leadership

 Byron Woollen CEO Briefing Newsletter , Leadership & Strategy January 4 2013

4 Steps for Creating a Culture of Innovation

While many CEO’s focus on addressing organizational problems, the most successful focus on raising the bar. One of the ways they look to raise the bar is by creating a culture where innovation thrives. When this organizational strength is magnified it can become a source of competitive advantage for the enterprise.

Scott K. Edinger CEO Briefing Newsletter , Leadership & Strategy January 3 2013

Customer Service Is Your Marketing Strategy

To have a successful social media strategy, customer service will need to play a prominent role— blurring the boundaries between service and brand marketing.

 Joshua March CEO Briefing Newsletter , Leadership & Strategy November 26 2012

What CEOs can learn from Barack and Mitt

While politicians may be an unlikely source for best practices, CEOs can learn a few lessons from candidates on how to engage a key stakeholder: employees. The political best practices can be boiled down to three tips: 1) Avoid flip-flopping, 2.) Act like a hedgehog, & 3.) Create a community of interest

 Jim Holland CEO Briefing Newsletter , Leadership & Strategy November 2 2012

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