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Inter/Media uses media fragmentation to its advantage.
|Jennifer Pellet||Advertising , CEO Interviews , Marketing & Sales||November 24 2010|
Every company faces a “superbowl moment,” a make or break time when customer service really counts and every employee’s head should be in the game. The coordination leading up to the Big Game provides a good metaphor for the planning discipline that’s required for businesses to excel in their big moments — or suffer the consequences if they do not. The question is, will your company be ready?
|Brad Mehl||Advertising , CEO Briefing Newsletter , Marketing & Sales||January 12 2014|
By Jennifer Pellet