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Superbowl Moments – Every Business Has One

Every company faces a “superbowl moment,” a make or break time when customer service really counts and every employee’s head should be in the game. The coordination leading up to the Big Game provides a good metaphor for the planning discipline that’s required for businesses to excel in their big moments — or suffer the consequences if they do not. The question is, will your company be ready?

Brad Mehl Advertising , CEO Briefing Newsletter , Marketing & Sales January 12 2014
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Media Mixer

Inter/Media uses media fragmentation to its advantage.

Jennifer Pellet Advertising , CEO Interviews , Marketing & Sales November 24 2010

Chasing the Wrong Ad Goal: Why CEOs Should Care and How They Can Eliminate the Problem

CEOs: Your marketing department could be chasing after the wrong advertising objective—one of ad efficiency, which tracks the proverbial set of “eyeballs” rather than the sale.

Sean Cunningham Advertising July 25 2014

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