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	<title>ChiefExecutive.net &#124; Chief Executive Magazine &#187; Branding</title>
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		<title>Goldman Sachs:  A Cautionary Tale in Branding</title>
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		<pubDate>Fri, 06 Apr 2012 15:08:51 +0000</pubDate>
		<dc:creator>John Hellerman</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing & Sales]]></category>

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		<description><![CDATA[The publication of the former Goldman Sachs’ executive’s op-ed should signal to management that the threat of a disconnect between one’s image and brand reality are now greater than ever.]]></description>
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		<title>The Synergy Mirage: A Case Study</title>
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		<comments>http://chiefexecutive.net/the-synergy-mirage-a-case-study#comments</comments>
		<pubDate>Fri, 17 Feb 2012 14:30:08 +0000</pubDate>
		<dc:creator>Michael Rosenbaum</dc:creator>
				<category><![CDATA[Branding]]></category>
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		<description><![CDATA[Brand extensions and product expansions don't always make sense. A razor-like focus on what one does exceptionally well can make all the difference.]]></description>
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		<title>DIY Brand Building</title>
		<link>http://chiefexecutive.net/diy-brand-building</link>
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		<pubDate>Wed, 15 Feb 2012 14:30:33 +0000</pubDate>
		<dc:creator>jennifer pellet</dc:creator>
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		<category><![CDATA[Do not show in CEO briefing]]></category>
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		<description><![CDATA[Tom Duncan The Challenge. You&#8217;re a manufacturing company looking to make headway in a market saturated with established brands. Like [...]]]></description>
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		<title>Over-Surveyed Nation: &#8216;Your Opinion Is Important to Us!&#8217;</title>
		<link>http://chiefexecutive.net/over-surveyed-nation-your-opinion-is-important-to-us</link>
		<comments>http://chiefexecutive.net/over-surveyed-nation-your-opinion-is-important-to-us#comments</comments>
		<pubDate>Tue, 06 Dec 2011 17:00:32 +0000</pubDate>
		<dc:creator>Jeff Hunt</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing & Sales]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://chiefexecutive.net/?p=30751</guid>
		<description><![CDATA[Gone are the days when you might get the occasional survey request in the mail, or — dreaded — on the phone. And remember those postcards in hotel rooms asking you to comment on your stay? So 1990’s. Now, it’s digital, and it’s relentless.]]></description>
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		<title>Do CEOs Read History?</title>
		<link>http://chiefexecutive.net/do-ceos-read-history</link>
		<comments>http://chiefexecutive.net/do-ceos-read-history#comments</comments>
		<pubDate>Wed, 08 Jun 2011 13:54:57 +0000</pubDate>
		<dc:creator>bob donnelly</dc:creator>
				<category><![CDATA[Branding]]></category>

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		<description><![CDATA[A recent analysis of Microsoft tells a familiar tale, one where an aging CEO loses touch with the core integrity of a brand.  It seems that leadership style and age perhaps go hand in hand, and it may not be the right decision to put an older CEO in charge of a growing company.]]></description>
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		<title>What CEOs Can Learn  from Borders&#8217; Predicament</title>
		<link>http://chiefexecutive.net/what-ceos-can-learn-from-borders-predicament</link>
		<comments>http://chiefexecutive.net/what-ceos-can-learn-from-borders-predicament#comments</comments>
		<pubDate>Fri, 25 Mar 2011 00:00:00 +0000</pubDate>
		<dc:creator>bob donnelly</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Strategy]]></category>

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		<description><![CDATA[The cycle repeats itself &#8212; again! Bob Donnelly outlines the mistakes that destroyed Borders and offers an interesting solution.]]></description>
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		<title>Branding Breakthroughs</title>
		<link>http://chiefexecutive.net/branding-breakthroughs</link>
		<comments>http://chiefexecutive.net/branding-breakthroughs#comments</comments>
		<pubDate>Fri, 07 Jan 2011 00:00:00 +0000</pubDate>
		<dc:creator>rebecca a. fannin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Featured article]]></category>
		<category><![CDATA[Marketing & Sales]]></category>
		<category><![CDATA[Technology]]></category>

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		<description><![CDATA[How to build a name you can literally bank on.]]></description>
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		<title>Marketing Reminder for CEOs</title>
		<link>http://chiefexecutive.net/marketing-reminder-for-ceos</link>
		<comments>http://chiefexecutive.net/marketing-reminder-for-ceos#comments</comments>
		<pubDate>Thu, 02 Sep 2010 00:00:00 +0000</pubDate>
		<dc:creator>bob donnelly</dc:creator>
				<category><![CDATA[Branding]]></category>
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		<description><![CDATA[Brands only get one opportunity to own a position]]></description>
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		<title>What does Sun Microsystems Mean?</title>
		<link>http://chiefexecutive.net/what-does-sun-microsystems-mean</link>
		<comments>http://chiefexecutive.net/what-does-sun-microsystems-mean#comments</comments>
		<pubDate>Mon, 10 Nov 2008 00:00:00 +0000</pubDate>
		<dc:creator>fayazuddin a shirazi</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>

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		<description><![CDATA[&#160; Consistently marred by poor marketing strategies, marketing experts believe, Sun Microsystems&#8217; identity has come in for severe beating. &#8220;I [...]]]></description>
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