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5 Ways to Learn From Target’s Latest Publicity Scandal

It seems that Target can’t catch a break. The big box retailer’s culture was the subject of public scrutiny recently when a mid-level employee from Minneapolis sent an anonymous email to e-zine Gawker lambasting it. In response, Chief Marketing Officer Jeff Jones wrote the following on his LinkedIn blog.

Colin D. Baird Corporate Reputation , Crisis Management , Public Relations May 23 2014

If I Were Lloyd Blankfein: How the CEO Can Address Goldman’s Crisis with Clients and Employees

Last week The New York Times published a highly unusual letter of resignation from Greg Smith who signaled his departure from Goldman Sachs with a public rebuke of practices he alleged were harmful to Goldman’s customers. The fact that such a letter was prominently featured by Times editors suggests they gave its contents a high degree of credibility even though no specific examples of wrongdoing were offered by the disaffected former employee.

Bob Marston Corporate Reputation , Crisis Management , Leadership & Strategy March 19 2012
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How to Deliver Superior Customer Service

Customer service is a crucial part of your business, and one that deserves your attention and your money — you are trying to build a life-long customer relationship. Here are four focus areas to help you achieve your customer service goals.

Chris Zane Corporate Reputation , Marketing & Sales , Sales August 19 2011

MacKenzie Bezos Stands By Her Man Jeff

Amazon founder and CEO Jeff Bezos isn’t the most outgoing CEO. So when his wife MacKenzie used the website to blast a book about her husband and his online shopping empire it made headlines in the New York Post and elsewhere.

ChiefExecutive.net CEO Briefing Newsletter , Corporate Reputation , Marketing & Sales November 10 2013
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What Your Customers are Really Telling You

How do we keep customers satisfied and loyal for the long haul?

Andrea Ayers Corporate Reputation , Personal Effectiveness , Public Relations October 14 2009

The Power of Passion

How your company thinks about customers determines your revenue.

Drew Morris Corporate Reputation , Leadership & Strategy , Public Relations August 18 2009

Shareholders Push for “Triple Bottom Line”

Shareholder expectations have evolved, and they’re not just focused on profits. According to an Ernst & Young report, in 2010 most shareholder proposals were resolutions focused on social and environmental issues. And shareholder support of these proposals has increased nine-fold since 2005.

Jennifer Pellet Boards of Directors , Corporate Reputation , Governance/Compliance August 2 2011

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