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The Power of Passion

How your company thinks about customers determines your revenue.

 Drew Morris Corporate Reputation , Leadership & Strategy , Public Relations August 18 2009
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What Your Customers are Really Telling You

How do we keep customers satisfied and loyal for the long haul?

 Andrea Ayers Corporate Reputation , Personal Effectiveness , Public Relations October 14 2009

Shareholders Push for “Triple Bottom Line”

Shareholder expectations have evolved, and they’re not just focused on profits. According to an Ernst & Young report, in 2010 most shareholder proposals were resolutions focused on social and environmental issues. And shareholder support of these proposals has increased nine-fold since 2005.

 Jennifer Pellet Boards of Directors , Corporate Reputation , Governance/Compliance August 2 2011
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How to Deliver Superior Customer Service

Customer service is a crucial part of your business, and one that deserves your attention and your money — you are trying to build a life-long customer relationship. Here are four focus areas to help you achieve your customer service goals.

 Chris Zane Corporate Reputation , Marketing & Sales , Sales August 19 2011

If I Were Lloyd Blankfein: How the CEO Can Address Goldman’s Crisis with Clients and Employees

Last week The New York Times published a highly unusual letter of resignation from Greg Smith who signaled his departure from Goldman Sachs with a public rebuke of practices he alleged were harmful to Goldman’s customers. The fact that such a letter was prominently featured by Times editors suggests they gave its contents a high degree of credibility even though no specific examples of wrongdoing were offered by the disaffected former employee.

 Bob Marston Corporate Reputation , Crisis Management , Leadership & Strategy March 19 2012

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