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	<title>ChiefExecutive.net &#124; Chief Executive Magazine &#187; Marketing &amp; Sales</title>
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		<title>How Do States Compare in Their Competiveness?</title>
		<link>http://chiefexecutive.net/how-do-states-compare-in-their-competiveness</link>
		<comments>http://chiefexecutive.net/how-do-states-compare-in-their-competiveness#comments</comments>
		<pubDate>Thu, 13 Dec 2012 14:46:26 +0000</pubDate>
		<dc:creator>dale buss</dc:creator>
				<category><![CDATA[CEO Briefing Newsletter]]></category>
		<category><![CDATA[Marketing & Sales]]></category>

		<guid isPermaLink="false">http://chiefexecutive.net/?p=37559</guid>
		<description><![CDATA[In anticipation of Chief Executive’s annual Best and Worst States survey in 2013 we examine the progress since out 2012 ranking of three key states in the midwest that have made progress: Wisconsin, Michigan and Indiana.]]></description>
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		<title>Building Customer Loyalty, 85-pixels at a time</title>
		<link>http://chiefexecutive.net/building-customer-loyalty-85-pixels-at-a-time</link>
		<comments>http://chiefexecutive.net/building-customer-loyalty-85-pixels-at-a-time#comments</comments>
		<pubDate>Fri, 17 Aug 2012 14:23:14 +0000</pubDate>
		<dc:creator>Clark Kokich</dc:creator>
				<category><![CDATA[Leadership & Strategy]]></category>
		<category><![CDATA[Marketing & Sales]]></category>

		<guid isPermaLink="false">http://chiefexecutive.net/?p=36874</guid>
		<description><![CDATA[ How Vail Resorts keeps them coming back for a little digital love]]></description>
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		<title>Goldman Sachs:  A Cautionary Tale in Branding</title>
		<link>http://chiefexecutive.net/goldman-sachs-a-cautionary-tale-in-branding</link>
		<comments>http://chiefexecutive.net/goldman-sachs-a-cautionary-tale-in-branding#comments</comments>
		<pubDate>Fri, 06 Apr 2012 15:08:51 +0000</pubDate>
		<dc:creator>John Hellerman</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing & Sales]]></category>

		<guid isPermaLink="false">http://chiefexecutive.net/?p=34468</guid>
		<description><![CDATA[The publication of the former Goldman Sachs’ executive’s op-ed should signal to management that the threat of a disconnect between one’s image and brand reality are now greater than ever.]]></description>
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		<title>If I Were Lloyd Blankfein: How the CEO Can Address Goldman&#8217;s Crisis with Clients and Employees</title>
		<link>http://chiefexecutive.net/if-i-were-lloyd-blankfein-how-the-ceo-can-address-goldmans-crisis-with-clients-and-employees</link>
		<comments>http://chiefexecutive.net/if-i-were-lloyd-blankfein-how-the-ceo-can-address-goldmans-crisis-with-clients-and-employees#comments</comments>
		<pubDate>Mon, 19 Mar 2012 18:33:28 +0000</pubDate>
		<dc:creator>Bob Marston</dc:creator>
				<category><![CDATA[Corporate Reputation]]></category>
		<category><![CDATA[Crisis Management]]></category>
		<category><![CDATA[Leadership & Strategy]]></category>

		<guid isPermaLink="false">http://chiefexecutive.net/?p=34254</guid>
		<description><![CDATA[Last week <i>The New York Times</i> published a highly unusual letter of resignation from Greg Smith who signaled his departure from Goldman Sachs with a public rebuke of practices he alleged were harmful to Goldman’s customers.  The fact that such a letter was prominently featured by Times editors suggests they gave its contents a high degree of credibility even though no specific examples of wrongdoing were offered by the disaffected former employee.]]></description>
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		<title>The Synergy Mirage: A Case Study</title>
		<link>http://chiefexecutive.net/the-synergy-mirage-a-case-study</link>
		<comments>http://chiefexecutive.net/the-synergy-mirage-a-case-study#comments</comments>
		<pubDate>Fri, 17 Feb 2012 14:30:08 +0000</pubDate>
		<dc:creator>Michael Rosenbaum</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing & Sales]]></category>

		<guid isPermaLink="false">http://chiefexecutive.net/?p=32701</guid>
		<description><![CDATA[Brand extensions and product expansions don't always make sense. A razor-like focus on what one does exceptionally well can make all the difference.]]></description>
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		<title>DIY Brand Building</title>
		<link>http://chiefexecutive.net/diy-brand-building</link>
		<comments>http://chiefexecutive.net/diy-brand-building#comments</comments>
		<pubDate>Wed, 15 Feb 2012 14:30:33 +0000</pubDate>
		<dc:creator>jennifer pellet</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Do not show in CEO briefing]]></category>
		<category><![CDATA[Marketing & Sales]]></category>

		<guid isPermaLink="false">http://chiefexecutive.net/?p=31493</guid>
		<description><![CDATA[Tom Duncan The Challenge. You&#8217;re a manufacturing company looking to make headway in a market saturated with established brands. Like [...]]]></description>
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		<title>Who Is Managing Your Marketing?</title>
		<link>http://chiefexecutive.net/who-is-managing-your-marketing</link>
		<comments>http://chiefexecutive.net/who-is-managing-your-marketing#comments</comments>
		<pubDate>Mon, 13 Feb 2012 14:30:04 +0000</pubDate>
		<dc:creator>bob donnelly</dc:creator>
				<category><![CDATA[Marketing & Sales]]></category>

		<guid isPermaLink="false">http://chiefexecutive.net/?p=31404</guid>
		<description><![CDATA[We recently witnessed several recent marketing fiascos that begs an answer to the age old question - who is in charge of marketing?]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Pitch Battle: Beware the Sports Metaphor</title>
		<link>http://chiefexecutive.net/pitch-battle-beware-the-sports-metaphor</link>
		<comments>http://chiefexecutive.net/pitch-battle-beware-the-sports-metaphor#comments</comments>
		<pubDate>Fri, 27 Jan 2012 19:27:54 +0000</pubDate>
		<dc:creator>Joe Queenan</dc:creator>
				<category><![CDATA[Do not show in CEO briefing]]></category>
		<category><![CDATA[Featured article]]></category>
		<category><![CDATA[Marketing & Sales]]></category>

		<guid isPermaLink="false">http://chiefexecutive.net/?p=32320</guid>
		<description><![CDATA[Businesses love to use glamorous athletes in their TV commercials and  print ads. Sometimes this works great (Michael Jordan, George Foreman); sometimes  not so great (Kobe Bryant).]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Use Technology to Mobilize Your Sales Force (Without Overwhelming Anyone)</title>
		<link>http://chiefexecutive.net/use-technology-to-mobilize-your-sales-force-without-overwhelming-anyone</link>
		<comments>http://chiefexecutive.net/use-technology-to-mobilize-your-sales-force-without-overwhelming-anyone#comments</comments>
		<pubDate>Tue, 10 Jan 2012 13:29:58 +0000</pubDate>
		<dc:creator>John Hand</dc:creator>
				<category><![CDATA[Marketing & Sales]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://chiefexecutive.net/?p=31344</guid>
		<description><![CDATA[The biggest challenge is getting salespeople to adapt to new technologies and finding tools that tackle tedious tasks and make time for more deals. Where there’s WiFi, there’s a way to capture and input data, and communicate with clients professionally and personally.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Over-Surveyed Nation: &#8216;Your Opinion Is Important to Us!&#8217;</title>
		<link>http://chiefexecutive.net/over-surveyed-nation-your-opinion-is-important-to-us</link>
		<comments>http://chiefexecutive.net/over-surveyed-nation-your-opinion-is-important-to-us#comments</comments>
		<pubDate>Tue, 06 Dec 2011 17:00:32 +0000</pubDate>
		<dc:creator>Jeff Hunt</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing & Sales]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://chiefexecutive.net/?p=30751</guid>
		<description><![CDATA[Gone are the days when you might get the occasional survey request in the mail, or — dreaded — on the phone. And remember those postcards in hotel rooms asking you to comment on your stay? So 1990’s. Now, it’s digital, and it’s relentless.]]></description>
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		<slash:comments>0</slash:comments>
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