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Could McDonald’s’ Zero-Margin Advertising Deal with Omnicom Completely Change the Ad Game?

When McDonald’s decided to consolidate its nearly $1 billion annual advertising business with Omnicom Group in late summer, severing its relationship with longtime incumbent Leo Burnett, the restaurant giant reportedly required Omnicom to sign a contract that went well beyond the usual agency concessions. Industry buzz was that Omnicom must now create a new agency dedicated to the account and move its headquarters to Chicago.

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Balancing Consumer Desires with Business Logic

chris robins meeting 2

It’s a known fact that to succeed in business, you must be able to carefully walk the tightrope between your consumer desires and what makes sense from a business perspective. But taking on this challenge is no easy feat.

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Can Other Companies Emulate Nintendo’s ‘Pokémon GO’ Success?

Nintendo's revival of an old game in a new format has rapidly propelled it to the forefront of augmented technology. In less than a month, Pokémon GO has grown to be the biggest mobile game of all times, and analysts say it has the potential to forge a massive turnaround for the company.

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Your CMOs and CTOs Need to Connect Better to Forge Effective Digital Strategies

In a modern economy dominated by all things digital, it’s imperative that the people in charge of the data that comes from the customer value chain and the people who are selling the goods and services to those customers are in full alignment. But according to a new study, in most companies, connections between these two C-suite executives is weak at best.

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