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14CEO_JF10

Zebra Technologies CEO Anders Gustafsson: Defending Its Stripes

Anders Gustafsson maps a future for Zebra Technologies.

 ChiefExecutive.net CEO Interviews , Marketing , Strategy January 21 2010

Creative Leadership: Jazzing up Business

Want an asset your competition can’t duplicate? Hire nonconformists; give them the tools to create; and set them free.

 Manfred F.R Kets De Vries Marketing March 1 1997

Cultural Relevance

CEOs must go beyond marketing to embed their products in the culture.

 Faith Popcorn Marketing December 1 2005

Service is as Service Does

CEOs talk the talk, but many companies don’t deliver.

 Peter Galuszka Marketing August 1 2005

The Incalculable Value Of Building Brands

CEOs say it’s not just about advertising, but about everyday operations too.

 Fred Mackerodt Events , Marketing , ROUNDTABLES April 10 2006

What Is Effective Leadership Today?

A new study finds collaboration prized over heroics.

 Dr. André Martin Leadership , Marketing August 16 2006

Technology’s Impact On Branding

The scene: somewhere in the advertising future, between science fiction and science fact. You look up at the moon and [...]

 Yuri Radzievsky Leadership , Marketing , Technology September 1 2006
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Game-Changing R&D

In 1999, while dot-com CEOs were popping champagne corks, Whirlpool, the 96-year-old appliance maker, was arriving at a depressing crossroads. [...]

 C. J. Prince Innovation , Marketing , Marketing & Sales , Strategy June 4 2007
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DECISION TIME for Immelt and Buffett

Going Big” has been a popular theme of corporations worldwide.The underlying premise is that size and diversity is a way [...]

 Bill Rothschild Leadership , Marketing , Strategy June 4 2007

More for stakeholders, less for themselves

Apart from all the plausible reasons being churned out by observers on the naming of Richard Anderson as CEO of [...]

 Francis Adams Marketing August 27 2007

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