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The View from Marketing: How to get the most from your CMO

According to a new survey by Spencer Stuart, the tenure of your Chief Marketing Officer is going to be brief — the average CEO will go through two CMOs during their tenure. So, it’s important to know how to make the time you have with each CMO as effective as possible.

 John Kador Marketing , Marketing & Sales , Talent Management July 25 2011

Marketing Reminder for CEOs

Brands only get one opportunity to own a position

 Bob Donnelly Branding , Marketing , Small Business September 2 2010
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The 11th Annual CEO Leadership Summit

Getting on the fast track on the road to recovery

 Jennifer Pellet CEO2CEO Summit , Manufacturing , Marketing January 22 2010
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Syngenta CEO Mike Mack: Seeds of Production

Syngenta’s Mike Mack says the need to grow more food on the same amount of land is pressing, and that organic farming is not the answer; technology is.

 JP Donlon CEO Interviews , Marketing , Marketing & Sales , Strategy January 21 2010
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Zebra Technologies CEO Anders Gustafsson: Defending Its Stripes

Anders Gustafsson maps a future for Zebra Technologies.

 ChiefExecutive.net CEO Interviews , Marketing , Strategy January 21 2010
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Old Dominion Freight Lines CEO David Congdon : Family Values

David Congdon drives growth at family-run Old Dominion.

Jennifer Pellet CEO Interviews , Marketing , Strategy January 21 2010

What does Sun Microsystems Mean?

  Consistently marred by poor marketing strategies, marketing experts believe, Sun Microsystems’ identity has come in for severe beating. “I [...]

 Fayazuddin A Shirazi Branding , Marketing , Strategy November 10 2008

How Effective Is Your Senior Team?

Today, CEOs rely on their senior teams or sometimes several teams more than ever. Thanks to an ever-more-complex operating environment, [...]

 Jennifer Pellet Marketing , Marketing & Sales , ROUNDTABLES October 8 2008

Business and Social Contribution

In 1970, Milton Friedman argued strenuously that the social responsibility of business is, above all, to increase profits. In an [...]

 Jennifer Pellet Leadership , Marketing , Marketing & Sales , ROUNDTABLES September 16 2008

How Should CEOs Deal With Stress?

Recently, the health of Steve Jobs, the CEO of Apple, has raised a national discussion. Many people think that his [...]

 Bin Yang Marketing August 25 2008

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