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Why B2C Companies Are Shifting Their Digital Offerings to the Forefront

Many consumer products companies are turning their tech capabilities—which for most organizations have served as business enablers rather than product offerings in their own right—into key competitive differentiators. And marketing their digital offerings is having a positive effect on brand equity and stock price.

Dale Buss Marketing , Strategy June 12 2014

You Are Whoever Google Says You Are

CEOs have a clear choice: Define yourself via social media tools—or let your detractors do it for you.

C. J Prince Crisis Management , Internet , Marketing , Public Relations May 21 2014

The View from Marketing: How to get the most from your CMO

According to a new survey by Spencer Stuart, the tenure of your Chief Marketing Officer is going to be brief — the average CEO will go through two CMOs during their tenure. So, it’s important to know how to make the time you have with each CMO as effective as possible.

John Kador Marketing , Marketing & Sales , Talent Management July 25 2011

Marketing Reminder for CEOs

Brands only get one opportunity to own a position

Bob Donnelly Branding , Marketing , Small Business September 2 2010
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The 11th Annual CEO Leadership Summit

Getting on the fast track on the road to recovery

Jennifer Pellet CEO2CEO Summit , Manufacturing , Marketing January 22 2010
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Syngenta CEO Mike Mack: Seeds of Production

Syngenta’s Mike Mack says the need to grow more food on the same amount of land is pressing, and that organic farming is not the answer; technology is.

JP Donlon CEO Interviews , Marketing , Marketing & Sales , Strategy January 21 2010
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Zebra Technologies CEO Anders Gustafsson: Defending Its Stripes

Anders Gustafsson maps a future for Zebra Technologies.

ChiefExecutive.net CEO Interviews , Marketing , Strategy January 21 2010
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Old Dominion Freight Lines CEO David Congdon : Family Values

David Congdon drives growth at family-run Old Dominion.

Jennifer Pellet CEO Interviews , Marketing , Strategy January 21 2010

What does Sun Microsystems Mean?

  Consistently marred by poor marketing strategies, marketing experts believe, Sun Microsystems’ identity has come in for severe beating. “I [...]

Fayazuddin A Shirazi Branding , Marketing , Strategy November 10 2008

How Effective Is Your Senior Team?

Today, CEOs rely on their senior teams or sometimes several teams more than ever. Thanks to an ever-more-complex operating environment, [...]

Jennifer Pellet Marketing , Marketing & Sales , ROUNDTABLES October 8 2008

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