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A Doll’s House

Jill Barad wants you to think of Mattel not as toy manufacturer, but as a consumer brand company whose brands ha pen to be toys. She’s credited with the makeover of 38-year- largest toy company?

JP Donlon Marketing September 1 1997
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Brand Leaders 2005

Steve Jobs (#1) APPLE COMPUTER It was 1984, and Apple Computer had just plunked down $1 million to air a revolutionary [...]

Rebecca Fannin Marketing October 1 2005

Business and Social Contribution

In 1970, Milton Friedman argued strenuously that the social responsibility of business is, above all, to increase profits. In an [...]

Jennifer Pellet Leadership , Marketing , Marketing & Sales , ROUNDTABLES September 16 2008

CEO in the Ditch

At a “town hall” meeting with employees of St. Louis-based Insituform, a $600 million firm that repairs sewer, water and [...]

Chief Executive Leadership , Marketing August 14 2006

Creative Leadership: Jazzing up Business

Want an asset your competition can’t duplicate? Hire nonconformists; give them the tools to create; and set them free.

Manfred F.R Kets De Vries Marketing March 1 1997

Cultural Relevance

CEOs must go beyond marketing to embed their products in the culture.

Faith Popcorn Marketing December 1 2005
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DECISION TIME for Immelt and Buffett

Going Big” has been a popular theme of corporations worldwide.The underlying premise is that size and diversity is a way [...]

Bill Rothschild Leadership , Marketing , Strategy June 4 2007
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Game-Changing R&D

In 1999, while dot-com CEOs were popping champagne corks, Whirlpool, the 96-year-old appliance maker, was arriving at a depressing crossroads. [...]

C. J. Prince Innovation , Marketing , Marketing & Sales , Strategy June 4 2007

How Effective Is Your Senior Team?

Today, CEOs rely on their senior teams or sometimes several teams more than ever. Thanks to an ever-more-complex operating environment, [...]

Jennifer Pellet Marketing , Marketing & Sales , ROUNDTABLES October 8 2008

How Should CEOs Deal With Stress?

Recently, the health of Steve Jobs, the CEO of Apple, has raised a national discussion. Many people think that his [...]

Bin Yang Marketing August 25 2008

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