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Zebra Technologies CEO Anders Gustafsson: Defending Its Stripes

Anders Gustafsson maps a future for Zebra Technologies.

ChiefExecutive.net CEO Interviews , Marketing , Strategy January 21 2010

You Are Whoever Google Says You Are

CEOs have a clear choice: Define yourself via social media tools—or let your detractors do it for you.

C. J Prince Crisis Management , Internet , Marketing , Public Relations May 21 2014

Why B2C Companies Are Shifting Their Digital Offerings to the Forefront

Many consumer products companies are turning their tech capabilities—which for most organizations have served as business enablers rather than product offerings in their own right—into key competitive differentiators. And marketing their digital offerings is having a positive effect on brand equity and stock price.

Dale Buss Marketing , Strategy June 12 2014

What Is Effective Leadership Today?

A new study finds collaboration prized over heroics.

Dr. André Martin Leadership , Marketing August 16 2006

What does Sun Microsystems Mean?

  Consistently marred by poor marketing strategies, marketing experts believe, Sun Microsystems’ identity has come in for severe beating. “I [...]

Fayazuddin A Shirazi Branding , Marketing , Strategy November 10 2008

Top 25 Brand Leaders

As stewards of respected brands, these CEOs know it takes more than just marketing.

Chief Executive Marketing November 1 2004

The View from Marketing: How to get the most from your CMO

According to a new survey by Spencer Stuart, the tenure of your Chief Marketing Officer is going to be brief — the average CEO will go through two CMOs during their tenure. So, it’s important to know how to make the time you have with each CMO as effective as possible.

John Kador Marketing , Marketing & Sales , Talent Management July 25 2011

The Incalculable Value Of Building Brands

CEOs say it’s not just about advertising, but about everyday operations too.

Fred Mackerodt Events , Marketing , ROUNDTABLES April 10 2006

The CEOs’ Choice

“There are a lot of awards for a lot of reasons, but until now none from your peers,” said Roger [...]

Chief Executive CEO of the Year , Leadership , Marketing July 1 1995
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The 11th Annual CEO Leadership Summit

Getting on the fast track on the road to recovery

Jennifer Pellet CEO2CEO Summit , Manufacturing , Marketing January 22 2010

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