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Marketing & Sales

Could McDonald’s’ Zero-Margin Advertising Deal with Omnicom Completely Change the Ad Game?

When McDonald’s decided to consolidate its nearly $1 billion annual advertising business with Omnicom Group in late summer, severing its relationship with longtime incumbent Leo Burnett, the restaurant giant reportedly required Omnicom to sign a contract that went well beyond the usual agency concessions. Industry buzz was that Omnicom must now create a new agency dedicated to the account and move its headquarters to Chicago.

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3 Bad Pricing Strategies to Avoid and 3 Good Ones to Adopt

CEOs know the right pricing is critical to company performance. If you’re like most CEOs, you probably spend a lot to time discussing pricing with your team. Yet, time and again, CEOs and their teams get it wrong.

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Why CEOs Shouldn’t Discard Their Sales Incentives

Both sides of the “intrinsic vs. extrinsic” incentive debate can find individual studies that support their argument. Also, there are literally hundreds of studies available about motivation. A more productive literature review looks at meta-studies—essentially ‘studies of studies’—to show what all of the research says in aggregate.

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How Mid-Market Companies Can Get Back Customer Loyalty

Cultivating and maintaining customer loyalty is a must for mid-market companies. In particular, mid-marketers, according to CustomerThink.com—are unintentionally giving away customer loyalty without realizing it by making a few common mistakes that can easily be rectified.

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How to Get Your Staff to Successfully Execute Change

Smart CEOs respond to market shifts by changing the way they sell. This applies whether it’s flat revenue, new disruptive competitors, or changing customer expectations. But many organizations struggle during these transformations, as the people tasked with buying and selling the company’s new offering—both salespeople and customers—have a difficult time adapting to the company’s new identity.

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