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Marketing & Sales

Why CEOs Shouldn’t Discard Their Sales Incentives

Both sides of the “intrinsic vs. extrinsic” incentive debate can find individual studies that support their argument. Also, there are literally hundreds of studies available about motivation. A more productive literature review looks at meta-studies—essentially ‘studies of studies’—to show what all of the research says in aggregate.

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How Mid-Market Companies Can Get Back Customer Loyalty

Cultivating and maintaining customer loyalty is a must for mid-market companies. In particular, mid-marketers, according to CustomerThink.com—are unintentionally giving away customer loyalty without realizing it by making a few common mistakes that can easily be rectified.

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How to Get Your Staff to Successfully Execute Change

Smart CEOs respond to market shifts by changing the way they sell. This applies whether it’s flat revenue, new disruptive competitors, or changing customer expectations. But many organizations struggle during these transformations, as the people tasked with buying and selling the company’s new offering—both salespeople and customers—have a difficult time adapting to the company’s new identity.

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Balancing Consumer Desires with Business Logic

chris robins meeting 2

It’s a known fact that to succeed in business, you must be able to carefully walk the tightrope between your consumer desires and what makes sense from a business perspective. But taking on this challenge is no easy feat.

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Can Other Companies Emulate Nintendo’s ‘Pokémon GO’ Success?

Nintendo's revival of an old game in a new format has rapidly propelled it to the forefront of augmented technology. In less than a month, Pokémon GO has grown to be the biggest mobile game of all times, and analysts say it has the potential to forge a massive turnaround for the company.

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