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Marketing & Sales

Is Your Sales Strategy Properly Aligned With Your Business Strategy?

Is there a misalignment between your company’s sales strategy and your business strategy? Perhaps you are driving toward significant growth, but your sales force is chasing small accounts that will never result in enough revenue for your company to achieve your goals. Or, maybe your sales team is focusing their efforts on landing large accounts when your business strategy is to grow by diversifying your client base with multiple smaller accounts. Either way, a misalignment between your sales strategy and business strategy results in lost growth opportunities for your organization.

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Maximizing Your Online Strategy: What Every CEO Must Know

Over the past few years, there has been a significant shift in mid-market firms’ use of online marketing. More and more firms are looking to online tools like content marketing, social media, search engine optimization, email marketing and more to connect with prospective clients and nurture leads. But why should you, as the CEO, care about online marketing? The reason is, because it  impacts your firm’s bottom line.

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More Companies Are Incorporating Social Responsibility Into Their Marketing Strategies

Companies have long been convinced of the ROI that can be generated by performing good will. From enhanced brand reputations and more-productive employees, case studies have shown increases to companies’ bottom lines that can be directly attributed to corporate social responsibility activities. In the first quarter of 2015, businesses' commitment to this strategy was evident.

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8 Business Lessons From a 9-Year-Old Entrepreneur

Out of the mouths of babes—or at least 9-year-olds—can flow some pretty sage advice for CEOs and business chiefs. At least when it comes from Alina Morse, the founder of a startup company called Zollipops, which has received national acclaim for its innovative product—cavity-fighting lollipops. Here are 8 basic but timeless insights based on the Zollipops experience.

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