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Bringing Beige to the Apple Brand

Why did Apple’s Tim Cook lure Burberry’s Angela Ahrendt, a non tech leader to burnish the Apple store’s brand? Why did she give up the CEO title to do it? Does it signal more CEOs jumping their industry?

ChiefExecutive.net CEO Briefing Newsletter , Marketing & Sales October 27 2013

How Do States Compare in Their Competiveness?

In anticipation of Chief Executive’s annual Best and Worst States survey in 2013 we examine the progress since out 2012 ranking of three key states in the midwest that have made progress: Wisconsin, Michigan and Indiana.

Dale Buss CEO Briefing Newsletter , Marketing & Sales December 13 2012

Building Customer Loyalty, 85-pixels at a time

How Vail Resorts keeps them coming back for a little digital love

Clark Kokich Leadership & Strategy , Marketing & Sales August 17 2012

Goldman Sachs: A Cautionary Tale in Branding

The publication of the former Goldman Sachs’ executive’s op-ed should signal to management that the threat of a disconnect between one’s image and brand reality are now greater than ever.

John Hellerman Branding , Marketing & Sales April 6 2012

If I Were Lloyd Blankfein: How the CEO Can Address Goldman’s Crisis with Clients and Employees

Last week The New York Times published a highly unusual letter of resignation from Greg Smith who signaled his departure from Goldman Sachs with a public rebuke of practices he alleged were harmful to Goldman’s customers. The fact that such a letter was prominently featured by Times editors suggests they gave its contents a high degree of credibility even though no specific examples of wrongdoing were offered by the disaffected former employee.

Bob Marston Corporate Reputation , Crisis Management , Leadership & Strategy March 19 2012

The Synergy Mirage: A Case Study

Brand extensions and product expansions don’t always make sense. A razor-like focus on what one does exceptionally well can make all the difference.

Michael Rosenbaum Branding , Marketing & Sales February 17 2012

DIY Brand Building

Tom Duncan The Challenge. You’re a manufacturing company looking to make headway in a market saturated with established brands. Like [...]

Jennifer Pellet Branding , Marketing & Sales February 15 2012

Who Is Managing Your Marketing?

We recently witnessed several recent marketing fiascos that begs an answer to the age old question – who is in charge of marketing?

Bob Donnelly Marketing & Sales February 13 2012
pitch-battle

Pitch Battle: Beware the Sports Metaphor

Businesses love to use glamorous athletes in their TV commercials and print ads. Sometimes this works great (Michael Jordan, George Foreman); sometimes not so great (Kobe Bryant).

Joe Queenan Marketing & Sales January 27 2012
salescomp

Use Technology to Mobilize Your Sales Force (Without Overwhelming Anyone)

The biggest challenge is getting salespeople to adapt to new technologies and finding tools that tackle tedious tasks and make time for more deals. Where there’s WiFi, there’s a way to capture and input data, and communicate with clients professionally and personally.

John Hand Marketing & Sales , Sales January 10 2012

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