How (Online) Cynicism Destroys Brand Equity

Data leaks and government surveillance have spillover effects for consumer brands causing web privacy to become the new luxury. Now is the time for luxury ecommerce leaders to seize the high ground and cultivate customer loyalty in fresh ways to combat growing, global consumer cynicism.

Should CEOs Fight Back Against Bad Press?

To fight or not to fight? Tesla Founder and CEO Elon Musk has hammered away at the media’s treatment of his electric-vehicle startup. This brilliant serial entrepreneur is not alone; many CEOs face the issue of bad press. Is this sort of resistance productive for CEOs and the companies they’re trying to protect?

MacKenzie Bezos Stands By Her Man Jeff

Amazon founder and CEO Jeff Bezos isn’t the most outgoing CEO. So when his wife MacKenzie used the website to blast a book about her husband and his online shopping empire it made headlines in the New York Post and elsewhere.

How to Get the Most Out of Your CMO

At a time of crucial developments in customer data and social media, marketing chiefs are collaborating in new ways with the rest of the C-suite.

Bringing Beige to the Apple Brand

Why did Apple’s Tim Cook lure Burberry’s Angela Ahrendt, a non tech leader to burnish the Apple store’s brand? Why did she give up the CEO title to do it? Does it signal more CEOs jumping their industry?

The Four Best (and Worst) Uses of Market Research

In an informal poll of top executives the single biggest obstacle to successful innovation was, “actionable insights.” Yet every year companies spend billions of dollars in search of “actionable insights” only to come up empty-handed. To add insult to injury, in many categories, breakthrough innovations are launched by unproven upstarts, begging the question: How is it that small teams with modest resources and limited industry experience are repeatedly able to win the innovation contest?

Leveraging Social Media to Collaborate with Employees and Customers

If you’re not speaking for yourself, others will speak for you.

Strong Company Reputations Aren’t Always What They Seem

Amazon.com is widely popular. In fact, according to a Harris Interactive survey of 14,000 individuals Amazon enjoys the best reputation among the general public of any company. But wait. Last year last year Apple topped Harris Interactive same survey and recently it has seen its stock plummet by more than 20 percent. Mark Hulbert, editor of the Hulbert Financial Digest argues that the most admired companies aren’t always the best investments.

What the U.S. Marines Can Teach Your B2B Firm about Marketing...

Most companies, but service firms in particular can benefit by creating a culture patterned after the Marine Corps; training all employees with basic marketing and sales skills that can help the firm grow and succeed.

Monetizing the CEO Brand

Recent research suggests that leadership quality factors heavily in the valuation of companies.
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