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Marketing & Sales

Can Other Companies Emulate Nintendo’s ‘Pokémon GO’ Success?

Nintendo's revival of an old game in a new format has rapidly propelled it to the forefront of augmented technology. In less than a month, Pokémon GO has grown to be the biggest mobile game of all times, and analysts say it has the potential to forge a massive turnaround for the company.

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Strategies for Leading your Company through a Successful Rebrand

Rebranding a business is a great opportunity for a company to show how it has evolved over time and debut its forward-thinking vision and mission to its constituents. It also is a tremendous undertaking, which requires precise strategy, exact timing and a great amount of preparation that must be communicated from the top all the way down.

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Xactly: Data-Driven B2B Marketing

Scott Broomfield, former CMO at Xactly, a provider of sales automation tools, wanted to augment sales revenue and lower marketing spend. “We had tens of thousands of people in our database and wanted to be able to predict where they were in the buying cycle,” says Bloomfield. “By deducing this, we could focus our sales energy and marketing campaigns on a tighter population of people.”

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The Benefits of Converting Your Offerings From Products to Platforms

Your company’s product—no matter how unique or superior to a competing product, no matter how affordable or cost-agnostic—isn’t enough anymore. Winning the war for customer acquisition and retention is no longer a product game, it’s a relationship game. The battleground is omni-channel consumer engagement. This requires a holistic view, which can only be achieved by having a complete customer platform.

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5 Tried-and-True Sales Methods You Should Still Be Using in the 21st Century

Make no mistake; the world of sales is changing. Technology seems to be driving the sales vehicle in today’s society, but it’s the old school, tried and true, consultative techniques that separate the good from the great sales professional.

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