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Marketing & Sales

Can Other Companies Emulate Nintendo’s ‘Pokémon GO’ Success?

Nintendo's revival of an old game in a new format has rapidly propelled it to the forefront of augmented technology. In less than a month, Pokémon GO has grown to be the biggest mobile game of all times, and analysts say it has the potential to forge a massive turnaround for the company.

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Strategies for Leading your Company through a Successful Rebrand

Rebranding a business is a great opportunity for a company to show how it has evolved over time and debut its forward-thinking vision and mission to its constituents. It also is a tremendous undertaking, which requires precise strategy, exact timing and a great amount of preparation that must be communicated from the top all the way down.

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