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Marketing & Sales

Balancing Consumer Desires with Business Logic

It’s a known fact that to succeed in business, you must be able to carefully walk the tightrope between your consumer desires and what makes sense from a business perspective. But taking on this challenge is no easy feat.

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Can Other Companies Emulate Nintendo’s ‘Pokémon GO’ Success?

Nintendo's revival of an old game in a new format has rapidly propelled it to the forefront of augmented technology. In less than a month, Pokémon GO has grown to be the biggest mobile game of all times, and analysts say it has the potential to forge a massive turnaround for the company.

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