Every company faces a “superbowl moment,” a make or break time when customer service really counts and every employee’s head should be in the game. The coordination leading up to the Big Game provides a good metaphor for the planning discipline that’s required for businesses to excel in their big moments — or suffer the consequences if they do not. The question is, will your company be ready?
Data leaks and government surveillance have spillover effects for consumer brands causing web privacy to become the new luxury. Now is the time for luxury ecommerce leaders to seize the high ground and cultivate customer loyalty in fresh ways to combat growing, global consumer cynicism.
To fight or not to fight? Tesla Founder and CEO Elon Musk has hammered away at the media’s treatment of his electric-vehicle startup. This brilliant serial entrepreneur is not alone; many CEOs face the issue of bad press. Is this sort of resistance productive for CEOs and the companies they’re trying to protect?
In an informal poll of top executives the single biggest obstacle to successful innovation was, “actionable insights.” Yet every year companies spend billions of dollars in search of “actionable insights” only to come up empty-handed. To add insult to injury, in many categories, breakthrough innovations are launched by unproven upstarts, begging the question: How is it that small teams with modest resources and limited industry experience are repeatedly able to win the innovation contest?
If you’re not speaking for yourself, others will speak for you.
Amazon.com is widely popular. In fact, according to a Harris Interactive survey of 14,000 individuals Amazon enjoys the best reputation among the general public of any company. But wait. Last year last year Apple topped Harris Interactive same survey and recently it has seen its stock plummet by more than 20 percent. Mark Hulbert, editor of the Hulbert Financial Digest argues that the most admired companies aren’t always the best investments.
Most companies, but service firms in particular can benefit by creating a culture patterned after the Marine Corps; training all employees with basic marketing and sales skills that can help the firm grow and succeed.