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Should CEOs Use Social Media?

With over 150 million Americans using social networks, it has become imperative for businesses to adopt these platforms as well. There are distinct leadership, learning, business benefits to jumping on the bandwagon. The debate is not about ‘when’ but ‘how.’

 Mike Myatt Internet , Leadership & Strategy , Marketing & Sales , Technology , Technology May 2 2011

What CEOs Can Learn from Borders’ Predicament

The cycle repeats itself — again! Bob Donnelly outlines the mistakes that destroyed Borders and offers an interesting solution.

 Bob Donnelly Branding , Strategy March 25 2011
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Bob Eckert, Mattell CEO: Barbie’s Latest Accessory is Software

The days when Barbie meant doll are gone. Now, she is a full-fledged brand with products ranging from digital cameras and movie production software to bicycles. Mattel CEO Bob Eckert explains why toys are no longer just toys, but brands.

 JP Donlon CEO Interviews , Marketing & Sales , Strategy February 1 2011
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Branding Breakthroughs

How to build a name you can literally bank on.

 Rebecca A. Fannin Branding , Marketing & Sales , Technology January 7 2011
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Media Mixer

Inter/Media uses media fragmentation to its advantage.

 Jennifer Pellet Advertising , CEO Interviews , Marketing & Sales November 24 2010
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The Pricing Predicament

CEOs are often the last defense against unrestrained discounting that degrades margins and destroys value.

 John Kador Leadership & Strategy , Sales September 8 2010

Marketing Reminder for CEOs

Brands only get one opportunity to own a position

 Bob Donnelly Branding , Marketing , Small Business September 2 2010

What can CEOs learn from Apple?

The i suite of products demonstrates a classic “first mover” marketing lesson

 Bob Donnelly Marketing & Sales , Small Business May 28 2010
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The 11th Annual CEO Leadership Summit

Getting on the fast track on the road to recovery

 Jennifer Pellet CEO2CEO Summit , Manufacturing , Marketing January 22 2010
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Syngenta CEO Mike Mack: Seeds of Production

Syngenta’s Mike Mack says the need to grow more food on the same amount of land is pressing, and that organic farming is not the answer; technology is.

 JP Donlon CEO Interviews , Marketing , Marketing & Sales , Strategy January 21 2010

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