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Marketing & Sales

3 Reasons Why Your Company Needs a Chief Revenue Officer

In late July, Yahoo released a disappointing sales forecast for the third quarter and, just days later, announced the appointment of Lisa Utzschneider as chief revenue officer. After integrating all of the company’s disparate sales teams together, CEO Marissa Mayer was hoping Utzschneider could uncover new ad revenue streams. Should you be doing the same?

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Marketing Memories: How to Sell High School Memorabilia to an Instagram and Twitter Generation

Remember that glossy hardcover tome that documented school politics, embarrassing hairstyles and ridiculous fads? Whether it’s prominently displayed on a bookshelf or gathering dust in your parents’ attic, you probably have one somewhere. Chances are, you also sprang for a high school class ring—after all, nearly everyone did. That’s not the case anymore though. At a time when teenagers are self-documenting their lives on a daily basis, the concept of investing in a ...

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