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Marketing & Sales

Your CMOs and CTOs Need to Connect Better to Forge Effective Digital Strategies

In a modern economy dominated by all things digital, it’s imperative that the people in charge of the data that comes from the customer value chain and the people who are selling the goods and services to those customers are in full alignment. But according to a new study, in most companies, connections between these two C-suite executives is weak at best.

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3 Reasons Why Your Company Needs a Chief Revenue Officer

In late July, Yahoo released a disappointing sales forecast for the third quarter and, just days later, announced the appointment of Lisa Utzschneider as chief revenue officer. After integrating all of the company’s disparate sales teams together, CEO Marissa Mayer was hoping Utzschneider could uncover new ad revenue streams. Should you be doing the same?

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5 Ways CEOS Can Help Their Company Get Back its Sales Swagger

Tales of struggling heroes or teams who were broken down yet overcame obstacles to win always seem to capture our attention. All blockbuster superhero movies have a pivotal moment when the invincible character is vulnerable, and that is not unlike what your sales team might experience.

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4 Reasons Why CEOs Need to Pay More Attention to Customer Service

Most CEOs are concerned with increasing margins, improving quality, ensuring customer satisfaction, and decreasing talent turnover. They are shaping a company, and CEOs dwell mainly in the big picture; but here are 4 great reasons to pay more attention to your frontline employees.

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More CEOs Are Using Social Media—but Are They Getting it Right?


Marketers and event management strategists have been telling CEOs for some time that they need to get used to the new era of social media and embrace it. Some high-profile business leaders have finally started to take their advice.

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