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Marketing & Sales

5 Ways CEOS Can Help Their Company Get Back its Sales Swagger

Tales of struggling heroes or teams who were broken down yet overcame obstacles to win always seem to capture our attention. All blockbuster superhero movies have a pivotal moment when the invincible character is vulnerable, and that is not unlike what your sales team might experience.

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4 Reasons Why CEOs Need to Pay More Attention to Customer Service

Most CEOs are concerned with increasing margins, improving quality, ensuring customer satisfaction, and decreasing talent turnover. They are shaping a company, and CEOs dwell mainly in the big picture; but here are 4 great reasons to pay more attention to your frontline employees.

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More CEOs Are Using Social Media—but Are They Getting it Right?

Marketers and event management strategists have been telling CEOs for some time that they need to get used to the new era of social media and embrace it. Some high-profile business leaders have finally started to take their advice.

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5 Tips For Helping CEOs Prioritize Their High-Value Customers

Effective leaders know that delegating tasks is key to maximizing the value they can ultimately provide to the organizations they run. Yet when it comes to high-value customers, the direct involvement of CEOs can pay off in spades, indicating to customers just how important the company collectively considers the relationship.

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Marketing Memories: How to Sell High School Memorabilia to an Instagram and Twitter Generation

Remember that glossy hardcover tome that documented school politics, embarrassing hairstyles and ridiculous fads? Whether it’s prominently displayed on a bookshelf or gathering dust in your parents’ attic, you probably have one somewhere. Chances are, you also sprang for a high school class ring—after all, nearly everyone did. That’s not the case anymore though. At a time when teenagers are self-documenting their lives on a daily basis, the concept of investing in a ...

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10 Powerful Ways to Inject Discipline Into the Revenue-Generation Process

Many CEOs of middle market companies view sales and marketing functions as autonomous. When problems or inefficiencies arise in operations, finance, manufacturing or other areas of a company, CEOs zero in on well-established metrics and processes to pinpoint trouble spots and address them. However, that same kind of rigor and discipline is often absent in sales and marketing.

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