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Marketing & Sales

5 Tips For Helping CEOs Prioritize Their High-Value Customers

Effective leaders know that delegating tasks is key to maximizing the value they can ultimately provide to the organizations they run. Yet when it comes to high-value customers, the direct involvement of CEOs can pay off in spades, indicating to customers just how important the company collectively considers the relationship.

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Marketing Memories: How to Sell High School Memorabilia to an Instagram and Twitter Generation

Remember that glossy hardcover tome that documented school politics, embarrassing hairstyles and ridiculous fads? Whether it’s prominently displayed on a bookshelf or gathering dust in your parents’ attic, you probably have one somewhere. Chances are, you also sprang for a high school class ring—after all, nearly everyone did. That’s not the case anymore though. At a time when teenagers are self-documenting their lives on a daily basis, the concept of investing in a ...

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10 Powerful Ways to Inject Discipline Into the Revenue-Generation Process

Many CEOs of middle market companies view sales and marketing functions as autonomous. When problems or inefficiencies arise in operations, finance, manufacturing or other areas of a company, CEOs zero in on well-established metrics and processes to pinpoint trouble spots and address them. However, that same kind of rigor and discipline is often absent in sales and marketing.

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5 Lessons in Social Media for Mid-Market CEOs

Hundreds of CEOs today use social media, including Facebook, Twitter, Instagram, Pinterest, LinkedIn and more. However, social-media use by mid-market companies often can be a tougher path for CEOs and owners than it is for their counterparts at other companies, because larger firms have more marketing resources, while startups tend to be founded by young and typically tech-savvier individuals and have much less management hierarchy.

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Lessons in Excellent Customer Service for Mid-Market CEOs

Group of confident young customer service agents with headset. The focus is on the brunette female looking at camera.



Think about a time when you received amazing customer service. Now think about how rare it was that you experienced that level of customer service. In this day of social media and the omnipresent “review” of businesses and services, one would think companies would do their best to provide top-notch customer service at every turn. Yet it’s surprising how few companies really take the time and effort to provide service outstanding enough to increase customer loyalty.

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11 Ways CEOs Can Use Twitter to Build Their Company’s Brand

The chief executive officer of the United States of America now has a Twitter handle. Should every CEO and company chief have the same? Many CEOs already do, but are you using it effectively, in a way that benefits the company and builds the brand?

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A Structured Process for Successfully Hiring a Salesperson

This infographic offers a thorough and logical process for hiring the right salesperson for the right job, ultimately resulting in maximum success, starting from having the resources in place for management and support to being prepared to pay someone what they deserve.

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6 Ways for Mid-Marketers to Build an Effective Internal Brand

One of the most under-appreciated factors in the success of a middle-market business—or any company, for that matter—is for the enterprise to have a cohesive internal identity and culture that is authentic and resonates with employees, helping to retain them and keep them happy.

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