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To Outmarket the Competition, Run with the Rhinos

  Tough times call for tough role models. And in the jungle, they don’t come any tougher than the rhino. [...]

 Christian D. Warren Marketing & Sales , Small Business October 7 2008

Business and Social Contribution

In 1970, Milton Friedman argued strenuously that the social responsibility of business is, above all, to increase profits. In an [...]

 Jennifer Pellet Leadership , Marketing , Marketing & Sales , ROUNDTABLES September 16 2008

How Should CEOs Deal With Stress?

Recently, the health of Steve Jobs, the CEO of Apple, has raised a national discussion. Many people think that his [...]

 Bin Yang Marketing August 25 2008

No Trumpets, No Drums: Leadership Lessons From Vietnam

Their fathers’ return from World War II was met with ticker-tape and fanfare. Their own return from Vietnam drew rejection and silence. Today, as they’ve moved from rice paddies to corner offices, what lessons have these Vietnam vets brought with them? To find out, CE looked for few good men.

 JP Donlon Marketing , ROUNDTABLES August 22 2008

The Impact of U.S. Media Going Global

  Buoyed by consistent increasing traffic from outside the US and a rising global appetite for the US news, US [...]

 Fayazuddin A Shirazi Global Business , Marketing & Sales , Public Relations August 11 2008

More for stakeholders, less for themselves

Apart from all the plausible reasons being churned out by observers on the naming of Richard Anderson as CEO of [...]

 Francis Adams Marketing August 27 2007
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DECISION TIME for Immelt and Buffett

Going Big” has been a popular theme of corporations worldwide.The underlying premise is that size and diversity is a way [...]

 Bill Rothschild Leadership , Marketing , Strategy June 4 2007
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Game-Changing R&D

In 1999, while dot-com CEOs were popping champagne corks, Whirlpool, the 96-year-old appliance maker, was arriving at a depressing crossroads. [...]

 C. J. Prince Innovation , Marketing , Marketing & Sales , Strategy June 4 2007

Technology’s Impact On Branding

The scene: somewhere in the advertising future, between science fiction and science fact. You look up at the moon and [...]

 Yuri Radzievsky Leadership , Marketing , Technology September 1 2006
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Textron’s CEO Lewis Campbell: CEO Transform Thyself

Performance improvement is on every CEO’s agenda and most reckon they have a clear idea about how best to pursue [...]

 JP Donlon CEO Interviews , Marketing September 1 2006

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