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Marketing & Sales

11 Ways CEOs Can Use Twitter to Build Their Company’s Brand

The chief executive officer of the United States of America now has a Twitter handle. Should every CEO and company chief have the same? Many CEOs already do, but are you using it effectively, in a way that benefits the company and builds the brand?

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A Structured Process for Successfully Hiring a Salesperson

This infographic offers a thorough and logical process for hiring the right salesperson for the right job, ultimately resulting in maximum success, starting from having the resources in place for management and support to being prepared to pay someone what they deserve.

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6 Ways for Mid-Marketers to Build an Effective Internal Brand

One of the most under-appreciated factors in the success of a middle-market business—or any company, for that matter—is for the enterprise to have a cohesive internal identity and culture that is authentic and resonates with employees, helping to retain them and keep them happy.

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Is Your Sales Strategy Properly Aligned With Your Business Strategy?

Is there a misalignment between your company’s sales strategy and your business strategy? Perhaps you are driving toward significant growth, but your sales force is chasing small accounts that will never result in enough revenue for your company to achieve your goals. Or, maybe your sales team is focusing their efforts on landing large accounts when your business strategy is to grow by diversifying your client base with multiple smaller accounts. Either way, a misalignment between your sales strategy and business strategy results in lost growth opportunities for your organization.

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Maximizing Your Online Strategy: What Every CEO Must Know

Over the past few years, there has been a significant shift in mid-market firms’ use of online marketing. More and more firms are looking to online tools like content marketing, social media, search engine optimization, email marketing and more to connect with prospective clients and nurture leads. But why should you, as the CEO, care about online marketing? The reason is, because it  impacts your firm’s bottom line.

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More Companies Are Incorporating Social Responsibility Into Their Marketing Strategies

Companies have long been convinced of the ROI that can be generated by performing good will. From enhanced brand reputations and more-productive employees, case studies have shown increases to companies’ bottom lines that can be directly attributed to corporate social responsibility activities. In the first quarter of 2015, businesses' commitment to this strategy was evident.

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6 Ways to Make Your Best Impression in Front of Trade Show Prospects

CEOs, particularly those of mid-market companies, are very often the face of marketing and sales, rolling up their sleeves and traveling for road show appointments, as well as covering the trade show circuit. Carving out time for these out-of-office events can be challenging, so it’s important to make the most of them.

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Bridging the Gap Between Shareholder Value and Customer Value

Shareholder value is an increasingly controversial topic in the C-suite. More and more business experts point to the unanticipated risks of the shareholder value approach, arguing that the purpose of a company must be to serve the customer, not to maximize short-term profits for shareholders.

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