Syngenta's Mike Mack says the need to grow more food on the same amount of land is pressing, and that organic farming is not the answer; technology is.Read More »
Marketing & Sales
Anders Gustafsson maps a future for Zebra Technologies.Read More »
David Congdon drives growth at family-run Old Dominion.Read More »
Increasingly, when CEOs find themselves in a tough spot, they have come to rely on members of their board to roll up their sleeves and pitch in.
How do we keep customers satisfied and loyal for the long haul?Read More »
Experts believe social media presents good opportunity for businesses to connect with their customers
How your company thinks about customers determines your revenue.
While most of the companies are busy cutting cost and downsizing budgets owing to the current economic crisis, industry pundits are of the opinion that it is not only essential to hold on to the existing marketing budget allocations, but also bolster them to extract maximum out of the opportunities triggered by the onset of recession.’ “Don’t cut that ...Read More »
Consistently marred by poor marketing strategies, marketing experts believe, Sun Microsystems’ identity has come in for severe beating. “I must admit that I’ve never been a fan of Sun’s marketing. I never liked the “we’re the dot in dot com” campaign. I never liked the way they marketed Java,” says Mark Logic CEO Dave Kellog in his blog post ...Read More »
As the recession begins to bite, marketing professionals believe brands are finding difficulty in reaching their customers. Additionally, with diminishing returns in offline advertising and apparently declining results of traditional television advertising, industry experts are of the opinion that advertising through the online platform piggybacking social media will be the key for restoring the dwindling faith of the advertisement ...Read More »