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Marketing & Sales

How the Shake Shack Is Capturing the Millennial Audience

The most talked-about IPO recently has been Danny Meyer’s Shake Shack (SHAK), opening at $21 a share before doubling. The offering has put one of New York’s most successful restaurateurs, until now best known for high-end brands such as Grammercy Tavern and Union Square Café, into the national spotlight at a time when well-known brands like McDonald’s seem uncertain.

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Smaller Brands Are Capturing the Super Bowl Spotlight This Year

The Super Bowl is the biggest and most expensive marketing stage in America, and by many measures, in the world. And while some big-brand regulars are backing away from the Big Game this year and its $4.5-million fee for 30 seconds of advertising during the game telecast on NBC, many other CEOs are eager to see their companies take those slots—even small companies that might seem to have no business placing such a huge bet on a half-minute of air time no matter what the venue.

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QVC’S Mike George Talks About Going Beyond TV

QVC

Once upon a time, QVC—and other television-shopping networks—catered, seemingly, to the couch potatoes of America. Its broadcasts extolled the benefits of food choppers, cubic zirconia jewelry and the like, employing a talk-show format to entice viewers to dial in to join the conversation—and to make a purchase.

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How to Survive the “Customer Apocalypse”

Recently, the owner of a New York hotel decided to fine wedding couples $500 of their deposit funds for each negative review posted online by any of their guests. The policy produced a firestorm of complaints and nearly 700 reviews eviscerating the hotel. The bad press only spread from there.

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Singing the Hometown Blues: Brands Bolt the Midwest for New York

St. Louis and Detroit long have had a lot in common as perpetually downtrodden buckles on the Rust Belt, capitals of traditional industries (autos and food processing), and strong outposts of provincial Midwestern thinking and capabilities. Now they share something else: abandonment by their most beloved corporate citizens.

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4 Trends That Will Change the Way Your Company Sells

CEOs are not only responsible for guiding their organization in planning for the future, but also in anticipating it. I spend a great deal of my time helping business leaders to see the future in the larger market context beyond just their own industry. Here’s what I believe the next five years will look like in the world of selling.

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A Strategy for Winning Back Customers and Reviving Revenue Growth

What do you do when sales are flat, new product lines from competitors have nibbled away at revenues, and your very brand name has become a price-tag punch line (“Whole Foods? No, Whole Paycheck,” quipped Stuart Elliott in The New York Times)?

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How B2B e-Commerce Companies Can Mirror B2C Online Success

B2B companies have typically operated in relationship-based models with customers offline. However, more are moving toward offering online purchasing. To build a solid presence in this new environment, B2B companies can learn a great deal from their B2C counterparts.

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