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The CEOs’ Choice“There are a lot of awards for a lot of reasons, but until now none from your peers,” said Roger [...] |
Chief Executive | CEO of the Year , Leadership , Marketing | July 1 1995 |
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Recommended Reading in Marketing & Sales
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Pitch Battle: Beware the Sports Metaphor
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Unsubstantiated Public Attacks: Learning from the Toyota Recall Crisis
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By Mike Myatt
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Bob Eckert, Mattell CEO: Barbie’s Latest Accessory is Software
By JP Donlon
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By Rebecca A. Fannin
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