David Congdon drives growth at family-run Old Dominion.Read More »
Marketing & Sales
Increasingly, when CEOs find themselves in a tough spot, they have come to rely on members of their board to roll up their sleeves and pitch in.
How do we keep customers satisfied and loyal for the long haul?Read More »
Experts believe social media presents good opportunity for businesses to connect with their customers
How your company thinks about customers determines your revenue.
While most of the companies are busy cutting cost and downsizing budgets owing to the current economic crisis, industry pundits are of the opinion that it is not only essential to hold on to the existing marketing budget allocations, but also bolster them to extract maximum out of the opportunities triggered by the onset of recession.’ “Don’t cut that ...Read More »
Consistently marred by poor marketing strategies, marketing experts believe, Sun Microsystems’ identity has come in for severe beating. “I must admit that I’ve never been a fan of Sun’s marketing. I never liked the “we’re the dot in dot com” campaign. I never liked the way they marketed Java,” says Mark Logic CEO Dave Kellog in his blog post ...Read More »
As the recession begins to bite, marketing professionals believe brands are finding difficulty in reaching their customers. Additionally, with diminishing returns in offline advertising and apparently declining results of traditional television advertising, industry experts are of the opinion that advertising through the online platform piggybacking social media will be the key for restoring the dwindling faith of the advertisement ...Read More »
Today, CEOs rely on their senior teams or sometimes several teams more than ever. Thanks to an ever-more-complex operating environment, the challenges of competing in a global marketplace and a mind-boggling pace of change, the leadership role is simply too complex for one person, no matter how talented he or she may be. In fact, increasingly the most effective leaders ...Read More »
Tough times call for tough role models. And in the jungle, they don’t come any tougher than the rhino. The rhino may seem like an unlikely source of information about marketing in a recessionary environment. But if that’s how you feel, take a second look. The rhino is actually one of nature’s master communicators. He uses an elaborate combination ...Read More »