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Jill Barad wants you to think of Mattel not as toy manufacturer, but as a consumer brand company whose brands ha pen to be toys. She’s credited with the makeover of 38-year- largest toy company?
|JP Donlon||Marketing||September 1 1997|
Want an asset your competition can’t duplicate? Hire nonconformists; give them the tools to create; and set them free.
|Manfred F.R Kets De Vries||Marketing||March 1 1997|
“There are a lot of awards for a lot of reasons, but until now none from your peers,” said Roger [...]
|Chief Executive||CEO of the Year , Leadership , Marketing||July 1 1995|
By Joe Queenan
By Jeffrey K. Liker and Timothy N. Ogden
By Mike Myatt
By JP Donlon
By Rebecca A. Fannin