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Marketing & Sales

The Significance of Marketing in Challenging Times

While most of the companies are busy cutting cost and downsizing budgets owing to the current economic crisis, industry pundits are of the opinion that it is not only essential to hold on to the existing marketing budget allocations, but also bolster them to extract maximum out of the opportunities triggered by the onset of recession.’   “Don’t cut that ...

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What does Sun Microsystems Mean?

  Consistently marred by poor marketing strategies, marketing experts believe, Sun Microsystems’ identity has come in for severe beating. “I must admit that I’ve never been a fan of Sun’s marketing. I never liked the “we’re the dot in dot com” campaign. I never liked the way they marketed Java,” says Mark Logic CEO Dave Kellog in his blog post ...

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Why Social Media is Good for Advertising?

  As the recession begins to bite, marketing professionals believe brands are finding difficulty in reaching their customers. Additionally, with diminishing returns in offline advertising and apparently declining results of traditional television advertising, industry experts are of the opinion that advertising through the online platform piggybacking social media will be the key for restoring the dwindling faith of the advertisement ...

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How Effective Is Your Senior Team?

Today, CEOs rely on their senior teams or sometimes several teams more than ever. Thanks to an ever-more-complex operating environment, the challenges of competing in a global marketplace and a mind-boggling pace of change, the leadership role is simply too complex for one person, no matter how talented he or she may be. In fact, increasingly the most effective leaders ...

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To Outmarket the Competition, Run with the Rhinos

  Tough times call for tough role models. And in the jungle, they don’t come any tougher than the rhino. The rhino may seem like an unlikely source of information about marketing in a recessionary environment. But if that’s how you feel, take a second look. The rhino is actually one of nature’s master communicators. He uses an elaborate combination ...

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Business and Social Contribution

In 1970, Milton Friedman argued strenuously that the social responsibility of business is, above all, to increase profits. In an article for The New York Times Magazine, he pointed out that without profit there are no wages paid and no enterprise with a surplus to offer anyone. Today, many business leaders and activists alike would counter that companies have a ...

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How Should CEOs Deal With Stress?

Recently, the health of Steve Jobs, the CEO of Apple, has raised a national discussion. Many people think that his health is not his private matter because so many others depend upon him. Some even raise a stock security issue. Forbes has pointed out that the Apple CEO turned to cancer removal surgery eight months after the diagnosis. Would there ...

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The Impact of U.S. Media Going Global

  Buoyed by consistent increasing traffic from outside the US and a rising global appetite for the US news, US media is increasingly going global feels Richard Edelman, whilst pointing out how this trend could immensely benefit the PR professionals worldwide. Citing two leading media houses as an example – Time magazine and The New York Times - Edelman says ...

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More for stakeholders, less for themselves

Apart from all the plausible reasons being churned out by observers on the naming of Richard Anderson as CEO of Delta Airlines and Robert Nardelli as Chairman and CEO of Chrysler – unarguably two of the most surprising changes at the top within a span of 15 days – one fact rings out loud: Both the men have proven backgrounds ...

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