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Marketing & Sales

Why Consumer Products Company CEOs Should Be Focusing on the Hispanic Market

It’s no secret that the growing Hispanic population in the United States is having a huge impact on this country. Tomorrow’s markets will present CPG companies with exciting new challenges in addressing the new American consumer. CEOs of consumer products companies should be ready.

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How to Focus Your Sales Team on the Right Effectiveness Metrics

When CEOs look to the VP of sales for a report on the latest results, volume and growth are the usual metrics discussed. But these two points don’t necessarily link sales with strategy. That requires better metrics, for a variety of reasons.

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Thorns & Roses

Exposing the contrast between right and wrong in the business world.

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CEOs Weigh in on How to Fix a Troubled Company

Many of America’s biggest companies are struggling through some of the most difficult times in their histories—Campbell Soup, General Motors, Hewlett-Packard, IBM, McDonald’s, Procter & Gamble, RadioShack, Target, Wal-Mart and Whole Foods among them. But the most woebegone of all might be Sears.

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