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Marketing & Sales

The Significance of Marketing in Challenging Times

While most of the companies are busy cutting cost and downsizing budgets owing to the current economic crisis, industry pundits are of the opinion that it is not only essential to hold on to the existing marketing budget allocations, but also bolster them to extract maximum out of the opportunities triggered by the onset of recession.’   “Don’t cut that ...

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What does Sun Microsystems Mean?

  Consistently marred by poor marketing strategies, marketing experts believe, Sun Microsystems’ identity has come in for severe beating. “I must admit that I’ve never been a fan of Sun’s marketing. I never liked the “we’re the dot in dot com” campaign. I never liked the way they marketed Java,” says Mark Logic CEO Dave Kellog in his blog post ...

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Why Social Media is Good for Advertising?

  As the recession begins to bite, marketing professionals believe brands are finding difficulty in reaching their customers. Additionally, with diminishing returns in offline advertising and apparently declining results of traditional television advertising, industry experts are of the opinion that advertising through the online platform piggybacking social media will be the key for restoring the dwindling faith of the advertisement ...

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How Effective Is Your Senior Team?

Today, CEOs rely on their senior teams or sometimes several teams more than ever. Thanks to an ever-more-complex operating environment, the challenges of competing in a global marketplace and a mind-boggling pace of change, the leadership role is simply too complex for one person, no matter how talented he or she may be. In fact, increasingly the most effective leaders ...

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To Outmarket the Competition, Run with the Rhinos

  Tough times call for tough role models. And in the jungle, they don’t come any tougher than the rhino. The rhino may seem like an unlikely source of information about marketing in a recessionary environment. But if that’s how you feel, take a second look. The rhino is actually one of nature’s master communicators. He uses an elaborate combination ...

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