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Marketing & Sales

DECISION TIME for Immelt and Buffett

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Going Big” has been a popular theme of corporations worldwide.The underlying premise is that size and diversity is a way to hedge your bets and assure that you have the ability to avoid unpredictable downturns. Two great companies, General Electric and Berkshire Hathaway, have successfully adopted this theme.In 2006, GE generated $163 billion in revenues, 12.65 percent net profit margin, ...

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Technology’s Impact On Branding

The scene: somewhere in the advertising future, between science fiction and science fact. You look up at the moon and staring back is the Coca-Cola logo. Your daughter smiles and her braces flash the word “Crest.” Your rental car is free because you drive one with the Target bull’s-eye glistening on the hubcaps.It’s easy to laugh at the possibilities. What’s ...

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Textron’s CEO Lewis Campbell: CEO Transform Thyself

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Performance improvement is on every CEO’s agenda and most reckon they have a clear idea about how best to pursue it. Details in the playbook may differ from company to company but the broad strokes are familiar to most leaders. Every now and then a CEO will reach a critical point in his or her career where he must decide ...

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John Barth: Steering Solutions

When you’ve got a CEO as willing to jump on an airplane as Johnson Controls’ John Barth, no corner of the world is safe from his inspection. So in 2003, when the Barth clan was connecting through a Midwestern airport on their way back to Milwaukee from a vacation, Barth, his wife and children carefully checked out the lavatories. His ...

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CEO in the Ditch

At a “town hall” meeting with employees of St. Louis-based Insituform, a $600 million firm that repairs sewer, water and other underground piping systems, someone asked CEO Tom Rooney, “What do you people in corporate do? Aren’t you just overhead while the people in the field do the work?” After his initial irritation passed, Rooney realized the employee’s question spoke ...

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Brand Leaders 2005

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Steve Jobs (#1) APPLE COMPUTER It was 1984, and Apple Computer had just plunked down $1 million to air a revolutionary TV commercial during the Super Bowl promoting its about-to-be-released Macintosh personal computer. Trouble was, Apple’s board of directors previewed the spot, determined it the worst commercial they had ever seen and asked CEO Steve Jobs to nix it. When Jobs ...

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