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Marketing & Sales

The Significance of Marketing in Challenging Times

While most of the companies are busy cutting cost and downsizing budgets owing to the current economic crisis, industry pundits are of the opinion that it is not only essential to hold on to the existing marketing budget allocations, but also bolster them to extract maximum out of the opportunities triggered by the onset of recession.’   “Don’t cut that ...

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What does Sun Microsystems Mean?

  Consistently marred by poor marketing strategies, marketing experts believe, Sun Microsystems’ identity has come in for severe beating. “I must admit that I’ve never been a fan of Sun’s marketing. I never liked the “we’re the dot in dot com” campaign. I never liked the way they marketed Java,” says Mark Logic CEO Dave Kellog in his blog post ...

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