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Top 25 Brand Leaders

As stewards of respected brands, these CEOs know it takes more than just marketing.

 Chief Executive Marketing November 1 2004

The CEOs’ Choice

“There are a lot of awards for a lot of reasons, but until now none from your peers,” said Roger [...]

 Chief Executive CEO of the Year , Leadership , Marketing July 1 1995

CEO in the Ditch

At a “town hall” meeting with employees of St. Louis-based Insituform, a $600 million firm that repairs sewer, water and [...]

 Chief Executive Leadership , Marketing August 14 2006

Will Social Media Be of Any Help to CEOs?

Experts believe social media presents good opportunity for businesses to connect with their customers

 Fayazuddin A. Shirazi Marketing & Sales , Technology August 26 2009

What can CEOs learn from Apple?

The i suite of products demonstrates a classic “first mover” marketing lesson

 Bob Donnelly Marketing & Sales , Small Business May 28 2010

The CEO’s Marketing Dilemma: What’s Our Niche?

Every CEO must carefully compare their firms’ unique resources with specific customer’s changing requirements and select those that the organization can satisfy better than their competitors. When this is done well and promoted effectively your brand will “own” a position in the mind of a certain set of customers.

 Bob Donnelly Marketing & Sales October 28 2011

Who Is Managing Your Marketing?

We recently witnessed several recent marketing fiascos that begs an answer to the age old question – who is in charge of marketing?

 Bob Donnelly Marketing & Sales February 13 2012

Marketing Reminder for CEOs

Brands only get one opportunity to own a position

 Bob Donnelly Branding , Marketing , Small Business September 2 2010

What CEOs Can Learn from Borders’ Predicament

The cycle repeats itself — again! Bob Donnelly outlines the mistakes that destroyed Borders and offers an interesting solution.

 Bob Donnelly Branding , Strategy March 25 2011

Do CEOs Read History?

A recent analysis of Microsoft tells a familiar tale, one where an aging CEO loses touch with the core integrity of a brand. It seems that leadership style and age perhaps go hand in hand, and it may not be the right decision to put an older CEO in charge of a growing company.

 Bob Donnelly Branding June 8 2011

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