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The CEOs’ Choice

“There are a lot of awards for a lot of reasons, but until now none from your peers,” said Roger [...]

 Chief Executive CEO of the Year , Leadership , Marketing July 1 1995

Creative Leadership: Jazzing up Business

Want an asset your competition can’t duplicate? Hire nonconformists; give them the tools to create; and set them free.

 Manfred F.R Kets De Vries Marketing March 1 1997

A Doll’s House

Jill Barad wants you to think of Mattel not as toy manufacturer, but as a consumer brand company whose brands ha pen to be toys. She’s credited with the makeover of 38-year- largest toy company?

 JP Donlon Marketing September 1 1997

Top 25 Brand Leaders

As stewards of respected brands, these CEOs know it takes more than just marketing.

 Chief Executive Marketing November 1 2004

Service is as Service Does

CEOs talk the talk, but many companies don’t deliver.

 Peter Galuszka Marketing August 1 2005
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Brand Leaders 2005

Steve Jobs (#1) APPLE COMPUTER It was 1984, and Apple Computer had just plunked down $1 million to air a revolutionary [...]

 Rebecca Fannin Marketing October 1 2005

Cultural Relevance

CEOs must go beyond marketing to embed their products in the culture.

 Faith Popcorn Marketing December 1 2005

The Incalculable Value Of Building Brands

CEOs say it’s not just about advertising, but about everyday operations too.

 Fred Mackerodt Events , Marketing , ROUNDTABLES April 10 2006

CEO in the Ditch

At a “town hall” meeting with employees of St. Louis-based Insituform, a $600 million firm that repairs sewer, water and [...]

 Chief Executive Leadership , Marketing August 14 2006

What Is Effective Leadership Today?

A new study finds collaboration prized over heroics.

 Dr. André Martin Leadership , Marketing August 16 2006

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