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1-800-Flowers’ Second Blooming

Jim McCann talks about sowing the seeds for future growth at a mature company.

Jennifer Pellet Innovation , Marketing & Sales July 7 2014

Why B2C Companies Are Shifting Their Digital Offerings to the Forefront

Many consumer products companies are turning their tech capabilities—which for most organizations have served as business enablers rather than product offerings in their own right—into key competitive differentiators. And marketing their digital offerings is having a positive effect on brand equity and stock price.

Dale Buss Marketing , Strategy June 12 2014

3 Things You Can Do Right Now to Boost Strategic Partnerships

As a CEO, figuring out how best to foster growth is probably one of the things that keeps you up at night. These steps for expanding your strategic partnerships can get you back to sleeping peacefully.

Adam Simpson Partnerships , Sales June 12 2014

5 Ways to Learn From Target’s Latest Publicity Scandal

It seems that Target can’t catch a break. The big box retailer’s culture was the subject of public scrutiny recently when a mid-level employee from Minneapolis sent an anonymous email to e-zine Gawker lambasting it. In response, Chief Marketing Officer Jeff Jones wrote the following on his LinkedIn blog.

Colin D. Baird Corporate Reputation , Crisis Management , Public Relations May 23 2014

Social Media & the B2B CEO

What can the likes of Facebook, Twitter and Tumblr do for your company?

Dale Buss Social Media May 22 2014

You Are Whoever Google Says You Are

CEOs have a clear choice: Define yourself via social media tools—or let your detractors do it for you.

C. J Prince Crisis Management , Internet , Marketing , Public Relations May 21 2014

How to Replicate Alan Mulally’s Corporate Alignment Success

When Alan Mulally took over as CEO of Ford, he knew immediately that he had an alignment problem in the company. Mulally built a strategy called “One Ford” and aligned the massive organization around it. In doing so, he demonstrated a mastery of key leadership actions that both energized workforces and drove sustained results.

Tony Rutigliano Branding , Leadership , Strategy May 16 2014

The New World of Sales

Author Neil Rackham on what your sales team is doing wrong.

Jennifer Pellet Sales May 13 2014

Guidelines for Revitalizing a Brand

History shows that ignoring or missing a major consumer trend or behavioral shift can have significant detrimental effects on brand survival. Some never recover, but others have learned how to reinvent themselves. Here are some suggestions for revitalizing a brand, from CEOs who have achieved it.

Lynn Russo Whylly Branding , CEO Briefing Newsletter , Marketing & Sales , Strategy April 11 2014

Food Makers Explore Crowdsourcing Through Social Media

Is crowdsourcing the new front line for demand-driven manufacturing? Foodmanufacturing.com editor Holly Henschen reports that food processors are trying to use social media to identify new product formulations and hopefully boost new customers and advertisers.

ChiefExecutive.net Manufacturing Newsletter , Marketing & Sales April 1 2014

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