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CEOs Weigh in on How to Fix a Troubled Company

Many of America’s biggest companies are struggling through some of the most difficult times in their histories—Campbell Soup, General Motors, Hewlett-Packard, IBM, McDonald’s, Procter & Gamble, RadioShack, Target, Wal-Mart and Whole Foods among them. But the most woebegone of all might be Sears.

Dale Buss CEO Perspective , Crisis Management , Finance , Turnaround Strategy July 25 2014

Chasing the Wrong Ad Goal: Why CEOs Should Care and How They Can Eliminate the Problem

CEOs: Your marketing department could be chasing after the wrong advertising objective—one of ad efficiency, which tracks the proverbial set of “eyeballs” rather than the sale.

Sean Cunningham Advertising July 25 2014

1-800-Flowers’ Second Blooming

Jim McCann talks about sowing the seeds for future growth at a mature company.

Jennifer Pellet Innovation , Marketing & Sales July 7 2014

Why B2C Companies Are Shifting Their Digital Offerings to the Forefront

Many consumer products companies are turning their tech capabilities—which for most organizations have served as business enablers rather than product offerings in their own right—into key competitive differentiators. And marketing their digital offerings is having a positive effect on brand equity and stock price.

Dale Buss Marketing , Strategy June 12 2014

3 Things You Can Do Right Now to Boost Strategic Partnerships

As a CEO, figuring out how best to foster growth is probably one of the things that keeps you up at night. These steps for expanding your strategic partnerships can get you back to sleeping peacefully.

Adam Simpson Partnerships , Sales June 12 2014

5 Ways to Learn From Target’s Latest Publicity Scandal

It seems that Target can’t catch a break. The big box retailer’s culture was the subject of public scrutiny recently when a mid-level employee from Minneapolis sent an anonymous email to e-zine Gawker lambasting it. In response, Chief Marketing Officer Jeff Jones wrote the following on his LinkedIn blog.

Colin D. Baird Corporate Reputation , Crisis Management , Public Relations May 23 2014

Social Media & the B2B CEO

What can the likes of Facebook, Twitter and Tumblr do for your company?

Dale Buss Social Media May 22 2014

You Are Whoever Google Says You Are

CEOs have a clear choice: Define yourself via social media tools—or let your detractors do it for you.

C. J Prince Crisis Management , Internet , Marketing , Public Relations May 21 2014

How to Replicate Alan Mulally’s Corporate Alignment Success

When Alan Mulally took over as CEO of Ford, he knew immediately that he had an alignment problem in the company. Mulally built a strategy called “One Ford” and aligned the massive organization around it. In doing so, he demonstrated a mastery of key leadership actions that both energized workforces and drove sustained results.

Tony Rutigliano Branding , Leadership , Strategy May 16 2014

The New World of Sales

Author Neil Rackham on what your sales team is doing wrong.

Jennifer Pellet Sales May 13 2014

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