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Guidelines for Revitalizing a Brand

History shows that ignoring or missing a major consumer trend or behavioral shift can have significant detrimental effects on brand survival. Some never recover, but others have learned how to reinvent themselves. Here are some suggestions for revitalizing a brand, from CEOs who have achieved it.

ChiefExecutive.net Branding , CEO Briefing Newsletter , Marketing & Sales , Strategy April 11 2014

Food Makers Explore Crowdsourcing Through Social Media

Is crowdsourcing the new front line for demand-driven manufacturing? Foodmanufacturing.com editor Holly Henschen reports that food processors are trying to use social media to identify new product formulations and hopefully boost new customers and advertisers.

ChiefExecutive.net Manufacturing Newsletter , Marketing & Sales April 1 2014

Walmart and 3D Systems Work to Create New Manufacturing Jobs

Both Walmart and 3D Systems announced initiatives that will hopefully bring about new manufacturing jobs or reshore some production in the U.S. over the next ten years.

ChiefExecutive.net Manufacturing Newsletter , Marketing & Sales , Operations April 1 2014

Starbucks Expands Digital Tipping Option

You can do practically anything with a mobile phone these days including tipping your favorite barista. Could such apps be another path for rewards programs and tapping customer needs?

ChiefExecutive.net CEO Briefing Newsletter , Compensation , Marketing & Sales , Operations March 24 2014

Expect More Mid-Market Divestitures in 2014

Business owners are more interested in selling part of their companies rather than the entire enterprise. They’re also more inclined to divest significant assets to make investments rather than take on debt, and that 2014 and 2015 will be a buyers’ market. CEOs keen on opportunistic acquisitions may benefit.

ChiefExecutive.net CEO Briefing Newsletter , Leadership & Strategy , Marketing & Sales , Mid-Market Company March 10 2014

Superbowl Moments – Every Business Has One

Every company faces a “superbowl moment,” a make or break time when customer service really counts and every employee’s head should be in the game. The coordination leading up to the Big Game provides a good metaphor for the planning discipline that’s required for businesses to excel in their big moments — or suffer the consequences if they do not. The question is, will your company be ready?

Brad Mehl Advertising , CEO Briefing Newsletter , Marketing & Sales January 12 2014

How (Online) Cynicism Destroys Brand Equity

Data leaks and government surveillance have spillover effects for consumer brands causing web privacy to become the new luxury. Now is the time for luxury ecommerce leaders to seize the high ground and cultivate customer loyalty in fresh ways to combat growing, global consumer cynicism.

Marvin Goodwin CEO Briefing Newsletter , Marketing & Sales , Public Relations January 5 2014

Should CEOs Fight Back Against Bad Press?

To fight or not to fight? Tesla Founder and CEO Elon Musk has hammered away at the media’s treatment of his electric-vehicle startup. This brilliant serial entrepreneur is not alone; many CEOs face the issue of bad press. Is this sort of resistance productive for CEOs and the companies they’re trying to protect?

Dale Buss CEO Briefing Newsletter , Leadership & Strategy , Marketing & Sales , Talent Management December 9 2013

MacKenzie Bezos Stands By Her Man Jeff

Amazon founder and CEO Jeff Bezos isn’t the most outgoing CEO. So when his wife MacKenzie used the website to blast a book about her husband and his online shopping empire it made headlines in the New York Post and elsewhere.

ChiefExecutive.net CEO Briefing Newsletter , Corporate Reputation , Marketing & Sales November 10 2013

How to Get the Most Out of Your CMO

At a time of crucial developments in customer data and social media, marketing chiefs are collaborating in new ways with the rest of the C-suite.

Fran Hawthorne CEO Briefing Newsletter , Leadership & Strategy , Marketing & Sales November 4 2013

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