Sort by: Article Title Contributor Topic Date

1-800-Flowers’ Second Blooming

Jim McCann talks about sowing the seeds for future growth at a mature company.

Jennifer Pellet Innovation , Marketing & Sales July 7 2014

3 Things You Can Do Right Now to Boost Strategic Partnerships

As a CEO, figuring out how best to foster growth is probably one of the things that keeps you up at night. These steps for expanding your strategic partnerships can get you back to sleeping peacefully.

Adam Simpson Partnerships , Sales June 12 2014

3 Ways to Avoid Your Own Netflix Pricing Fiasco

Earlier this week when Netflix announced a price increase of up to 60%, the uproar from customers was widespread and vitriolic. What Netflix forgot is that pricing is actually a function of marketing. Like most pricing fiascos, the problem was not the actual price increase; it was in the communication about the change. Pricing is too often thought of as marketing only after the backlash happens.

Lincoln Murphy CEO Briefing Newsletter , Leadership & Strategy , Marketing & Sales July 14 2011

5 Ways to Learn From Target’s Latest Publicity Scandal

It seems that Target can’t catch a break. The big box retailer’s culture was the subject of public scrutiny recently when a mid-level employee from Minneapolis sent an anonymous email to e-zine Gawker lambasting it. In response, Chief Marketing Officer Jeff Jones wrote the following on his LinkedIn blog.

Colin D. Baird Corporate Reputation , Crisis Management , Public Relations May 23 2014

A Doll’s House

Jill Barad wants you to think of Mattel not as toy manufacturer, but as a consumer brand company whose brands ha pen to be toys. She’s credited with the makeover of 38-year- largest toy company?

JP Donlon Marketing September 1 1997
barbie-2

Bob Eckert, Mattell CEO: Barbie’s Latest Accessory is Software

The days when Barbie meant doll are gone. Now, she is a full-fledged brand with products ranging from digital cameras and movie production software to bicycles. Mattel CEO Bob Eckert explains why toys are no longer just toys, but brands.

JP Donlon CEO Interviews , Marketing & Sales , Strategy February 1 2011
brand-leader_0

Brand Leaders 2005

Steve Jobs (#1) APPLE COMPUTER It was 1984, and Apple Computer had just plunked down $1 million to air a revolutionary [...]

Rebecca Fannin Marketing October 1 2005
man_arm_outstretched_1-280x220

Branding Breakthroughs

How to build a name you can literally bank on.

Rebecca A. Fannin Branding , Marketing & Sales , Technology January 7 2011

Bringing Beige to the Apple Brand

Why did Apple’s Tim Cook lure Burberry’s Angela Ahrendt, a non tech leader to burnish the Apple store’s brand? Why did she give up the CEO title to do it? Does it signal more CEOs jumping their industry?

ChiefExecutive.net CEO Briefing Newsletter , Marketing & Sales October 27 2013

Building Customer Loyalty, 85-pixels at a time

How Vail Resorts keeps them coming back for a little digital love

Clark Kokich Leadership & Strategy , Marketing & Sales August 17 2012

CEO Leadership Insights

Sign up now to receive your free CEO Briefing. Delivered weekly, this e-newsletter provides CEOs with valuable insights on leadership, strategy, growth and much more.