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3 Ways to Avoid Your Own Netflix Pricing Fiasco

Earlier this week when Netflix announced a price increase of up to 60%, the uproar from customers was widespread and vitriolic. What Netflix forgot is that pricing is actually a function of marketing. Like most pricing fiascos, the problem was not the actual price increase; it was in the communication about the change. Pricing is too often thought of as marketing only after the backlash happens.

Lincoln Murphy CEO Briefing Newsletter , Leadership & Strategy , Marketing & Sales July 14 2011

A Doll’s House

Jill Barad wants you to think of Mattel not as toy manufacturer, but as a consumer brand company whose brands ha pen to be toys. She’s credited with the makeover of 38-year- largest toy company?

JP Donlon Marketing September 1 1997
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Bob Eckert, Mattell CEO: Barbie’s Latest Accessory is Software

The days when Barbie meant doll are gone. Now, she is a full-fledged brand with products ranging from digital cameras and movie production software to bicycles. Mattel CEO Bob Eckert explains why toys are no longer just toys, but brands.

JP Donlon CEO Interviews , Marketing & Sales , Strategy February 1 2011
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Brand Leaders 2005

Steve Jobs (#1) APPLE COMPUTER It was 1984, and Apple Computer had just plunked down $1 million to air a revolutionary [...]

Rebecca Fannin Marketing October 1 2005
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Branding Breakthroughs

How to build a name you can literally bank on.

Rebecca A. Fannin Branding , Marketing & Sales , Technology January 7 2011

Bringing Beige to the Apple Brand

Why did Apple’s Tim Cook lure Burberry’s Angela Ahrendt, a non tech leader to burnish the Apple store’s brand? Why did she give up the CEO title to do it? Does it signal more CEOs jumping their industry?

ChiefExecutive.net CEO Briefing Newsletter , Marketing & Sales October 27 2013

Building Customer Loyalty, 85-pixels at a time

How Vail Resorts keeps them coming back for a little digital love

Clark Kokich Leadership & Strategy , Marketing & Sales August 17 2012

Building Sales Effectiveness Exclusive Online Content

The Chally Group Worldwide has conducted the World Class Sales research project since 1992. Each World Class Sales research cycle has involved two phases.

Howard Stevens and Geoffrey James Marketing & Sales , Sales September 22 2011

Business and Social Contribution

In 1970, Milton Friedman argued strenuously that the social responsibility of business is, above all, to increase profits. In an [...]

Jennifer Pellet Leadership , Marketing , Marketing & Sales , ROUNDTABLES September 16 2008
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Canon CEO Joe Adachi on the Customer Connection

For the last seven years, Canon has received PC Magazine’s “Reader’s Choice” award winners for service and reliability of their printers and digital cameras. Even throughout the recession, Canon focused on its customer service as a way to build and maintain customer relationships.

Joe Adachi Leadership & Strategy , Marketing & Sales July 29 2011

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