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Zebra Technologies CEO Anders Gustafsson: Defending Its Stripes

Anders Gustafsson maps a future for Zebra Technologies.

 ChiefExecutive.net CEO Interviews , Marketing , Strategy January 21 2010

Will Social Media Be of Any Help to CEOs?

Experts believe social media presents good opportunity for businesses to connect with their customers

 Fayazuddin A. Shirazi Marketing & Sales , Technology August 26 2009

Why Social Media is Good for Advertising?

  As the recession begins to bite, marketing professionals believe brands are finding difficulty in reaching their customers. Additionally, with [...]

 Fayazuddin A Shirazi Marketing & Sales , Technology October 22 2008

Who Is Managing Your Marketing?

We recently witnessed several recent marketing fiascos that begs an answer to the age old question – who is in charge of marketing?

 Bob Donnelly Marketing & Sales February 13 2012

Where Do CMOs Come From?

What’s the career path for the typical CMO? If you think being a wizard at brand management, developing memorable ad [...]

 John Kador Marketing & Sales July 25 2011
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What Your Customers are Really Telling You

How do we keep customers satisfied and loyal for the long haul?

 Andrea Ayers Corporate Reputation , Personal Effectiveness , Public Relations October 14 2009

What Is Effective Leadership Today?

A new study finds collaboration prized over heroics.

 Dr. André Martin Leadership , Marketing August 16 2006

What does Sun Microsystems Mean?

  Consistently marred by poor marketing strategies, marketing experts believe, Sun Microsystems’ identity has come in for severe beating. “I [...]

 Fayazuddin A Shirazi Branding , Marketing , Strategy November 10 2008

What CEOs Can Learn from Borders’ Predicament

The cycle repeats itself — again! Bob Donnelly outlines the mistakes that destroyed Borders and offers an interesting solution.

 Bob Donnelly Branding , Strategy March 25 2011

What can CEOs learn from Apple?

The i suite of products demonstrates a classic “first mover” marketing lesson

 Bob Donnelly Marketing & Sales , Small Business May 28 2010

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