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14CEO_JF10

Zebra Technologies CEO Anders Gustafsson: Defending Its Stripes

Anders Gustafsson maps a future for Zebra Technologies.

ChiefExecutive.net CEO Interviews , Marketing , Strategy January 21 2010

You Are Whoever Google Says You Are

CEOs have a clear choice: Define yourself via social media tools—or let your detractors do it for you.

C. J Prince Crisis Management , Internet , Marketing , Public Relations May 21 2014

Will Social Media Be of Any Help to CEOs?

Experts believe social media presents good opportunity for businesses to connect with their customers

Fayazuddin A. Shirazi Marketing & Sales , Technology August 26 2009

Why Social Media is Good for Advertising?

  As the recession begins to bite, marketing professionals believe brands are finding difficulty in reaching their customers. Additionally, with [...]

Fayazuddin A Shirazi Marketing & Sales , Technology October 22 2008

Why B2C Companies Are Shifting Their Digital Offerings to the Forefront

Many consumer products companies are turning their tech capabilities—which for most organizations have served as business enablers rather than product offerings in their own right—into key competitive differentiators. And marketing their digital offerings is having a positive effect on brand equity and stock price.

Dale Buss Marketing , Strategy June 12 2014

Who Is Managing Your Marketing?

We recently witnessed several recent marketing fiascos that begs an answer to the age old question – who is in charge of marketing?

Bob Donnelly Marketing & Sales February 13 2012

Where Do CMOs Come From?

What’s the career path for the typical CMO? If you think being a wizard at brand management, developing memorable ad [...]

John Kador Marketing & Sales July 25 2011
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What Your Customers are Really Telling You

How do we keep customers satisfied and loyal for the long haul?

Andrea Ayers Corporate Reputation , Personal Effectiveness , Public Relations October 14 2009

What Is Effective Leadership Today?

A new study finds collaboration prized over heroics.

Dr. André Martin Leadership , Marketing August 16 2006

What does Sun Microsystems Mean?

  Consistently marred by poor marketing strategies, marketing experts believe, Sun Microsystems’ identity has come in for severe beating. “I [...]

Fayazuddin A Shirazi Branding , Marketing , Strategy November 10 2008

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