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A CEO Checklist for Adopting Real-Time Pricing

For generations, we have lived in a world of static pricing, which, by its nature, has translated into losses of customers when prices are set too high and losses of profits when prices are set too low. In response, adjusting prices in real time to reflect continuous changes in consumer demand and underlying supply costs has become increasingly common.

Alok Gupta and John Parker Dealmaking/Negotiations , Marketing & Sales , Profitability/Growth July 7 2014

Use Data to Unlock Growth Ahead of Your Rivals

Most sales organizations devote attention to meeting short-term sales targets. The best aggressively but systematically apply “big data” thinking to [...]

Homayoun Hatami, Maria Valdivieso de Uster and Lareina Yee Leadership & Strategy , Marketing & Sales June 19 2012
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Syngenta CEO Mike Mack: Seeds of Production

Syngenta’s Mike Mack says the need to grow more food on the same amount of land is pressing, and that organic farming is not the answer; technology is.

JP Donlon CEO Interviews , Marketing , Marketing & Sales , Strategy January 21 2010

Cerberus Operating and Advisory Company CEO Bob Nardelli: Secrets of an Operational CEO

The Essence of a Sound Recovery Strategy is Operationalizing One’s Strategy and Resourcing it with Top Talent.

ChiefExecutive.net CEO Compensation , CEO Interviews , Leadership & Strategy , Marketing & Sales , Strategy January 20 2010

How Effective Is Your Senior Team?

Today, CEOs rely on their senior teams or sometimes several teams more than ever. Thanks to an ever-more-complex operating environment, [...]

Jennifer Pellet Marketing , Marketing & Sales , ROUNDTABLES October 8 2008

Business and Social Contribution

In 1970, Milton Friedman argued strenuously that the social responsibility of business is, above all, to increase profits. In an [...]

Jennifer Pellet Leadership , Marketing , Marketing & Sales , ROUNDTABLES September 16 2008
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Game-Changing R&D

In 1999, while dot-com CEOs were popping champagne corks, Whirlpool, the 96-year-old appliance maker, was arriving at a depressing crossroads. [...]

C. J. Prince Innovation , Marketing , Marketing & Sales , Strategy June 4 2007

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