Sales/Marketing

Is it OK for the Sales Team to Set your Strategy?

Of course it’s not OK, and most CEOs would bristle at the thought. Sales professionals, talented as they may be, don’t have the perspective to formulate and implement the company strategy, and likely have no experience doing so.

Implementing the Digital Customer Experience in the Manufacturing Industry

While manufacturers' strategies largely concentrate on things like R&D, automation, and production efficiencies, it is becoming increasingly important to engage customers with robust digital experiences.

How to Spot the Warning Signs of a Bad Branding Partnership and Avoid a...

Linking efforts with a company means placing your brand perception in someone else’s hands. But recent research points to an 80% corporate partnership failure rate.

Mid-Market Companies Can Grow Profits by Reinventing the Customer Experience

As mid-market companies look to innovation and technology to drive growth, they're also finding opportunities to reinvent their customer experience. Many successful mid-market companies have grown to become household names by building unique customer experiences and strongly-branded relationships.

Imperatives for Optimizing the Customer Experience

How companies can use exceptional customer service as a key competitive advantage.

Why CEOs Should Care About—and Manage—Their Online Reputations

Typed your name into a search engine lately? If you haven’t—and if you don’t do so regularly—you’re doing yourself and your company a grave disservice.

Beware the “Spillover” Effect: Your Online Ads Could be Helping Competitors

Establishing a strong online advertising presence would seem like a no-brainer to most CEOs these days, whether they're running companies that are large or small, customer-facing or business-to-business.

Why the Chief Communications Officer is Pivotal to the CEO, Especially a New One

Communications leaders have never before been more crucial to the management and success of the enterprise.

Could McDonald’s’ Zero-Margin Advertising Deal with Omnicom Completely Change the Ad Game?

When McDonald’s decided to consolidate its nearly $1 billion annual advertising business with Omnicom Group in late summer, severing its relationship with longtime incumbent Leo Burnett, the restaurant giant reportedly required Omnicom to sign a contract that went well beyond the usual agency concessions. Industry buzz was that Omnicom must now create a new agency dedicated to the account and move its headquarters to Chicago.

CEOs on Social Media: Advertising Expert Phillip Crowe Shares his Tips

To tweet or not to tweet? It's a question that may occasionally nag at the minds of the thousands of American CEOs who aren't on social media yet—but suspect they probably should be.
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FEATURED EVENTS

3rd Annual CEO Talent Summit
October 25-26, 2017
Orlando, Florida

Leadership Summit featuring Jim Collins
November 2-3, 2017
Denver, Colorado
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THOUGHT LEADERS

How to Respond When Bosses Misbehave

With all the bad CEO behavior out there lately, is it time to press reset?

Stops and Starts Along the Road to Globalization

Globalization hasn't stopped, it's simply on pause. What we’re seeing is not a reversal but a correction—a necessary rebalancing and search for equilibrium.

How the Org Chart has Given Way to the Network and Why it Matters

As they try to keep up with disruptive forces, companies shift their focus from human capital to social capital.

How Mark Vergnano Turned Around DuPont’s Failing Spin-Off

Stepping into a negative situation is never easy, but Mark Vergnano's step-by-step plan to turn around the company is proving successful.

CEO CONFIDENCE INDEX

Last 12 Months: CEO Confidence is on a Steady Uptick

Although it has dipped slightly in the last two months, CEO confidence made significant strides in the...

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